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The Simple B2B Guide to Holiday Email Marketing

Posted by Kate Alpert on Sep 29, 2016 8:30:00 AM

While Black Friday and Cyber Monday are typically focused on businesses with consumer products, B2B companies can also benefit from email marketing during the busiest season of the year. We won't talk about the importance of mobile responsive email or the kind of templates to build or how to set up automation and workflows—this post is to take a look at the ways in which B2B companies can still use email marketing during the holiday season.

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Topics: Holiday, Email Marketing

How Google's New Local Search Algorithm Will Affect Your Business

Posted by Sparkfactor on Sep 27, 2016 3:27:18 PM

This week, Sparkfactor learned from RevLocal and Search Engine Land that Google recently updated their local search algorithm. Here's what we know.

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Topics: Google, Local Marketing

Your Direct Marketing Needs to Be Better Than This

Posted by Andrea Garcia on Sep 23, 2016 2:30:00 PM

This morning, before heading to work, I opened up the one piece of mail I had from yesterday and it was probably the worst piece of direct marketing I have ever received.

I opened the envelope and saw a haphazardly folded piece of computer paper and a big, flat refrigerator magnet. While the envelope had the name of the real estate company it was from, the letter itself had no distinguishing logos or contact info. Written in Calibri, the letter went right into a paragraph about the Chicago Bears, without actually saying the name 'Chicago Bears.'

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Topics: Business Lessons, Direct

4 Ways Nonprofits Can Fully Utilize Google Ad Grants

Posted by Sparkfactor on Sep 21, 2016 8:30:00 AM

During the Giving Season (the months between October and December), most nonprofit organizations receive a sizable amount of donations—sometimes as much as half of their yearly donations. As the holiday season can also be a busy time that requires more volunteers than other points throughout the year, getting the word out to those who might be interested in a particular cause can be very important.

That's where Google Ad Grants comes in. Dubbed the AdWords for nonprofits, Ad Grants allows eligible nonprofits to use $10,000 worth of advertising credit every month for free. Keyword-targeted, text-only ads can let people know about the work a foundation does, services that are provided, or volunteer work needed. Here are four types of ads nonprofits can create and tips to increase engagement.

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Topics: Google, Advertising, Holiday, Nonprofit

How Tennis Taught Me to Be More Relevant in Marketing

Posted by Andrea Garcia on Sep 16, 2016 11:30:00 AM

I really enjoy tennis. I play it when I can and follow my favorite players through the various tournaments:the Australian Open, the French Open, Wimbledon, the US Open. I grew up watching Pete Sampras battle it out on the court and watching then-newcomer Roger Federer completely dominate. When I went to Europe for a semester abroad, I waited in hours of traffic to visit the All England Club where Wimbledon is held—three months after the tournament ended.

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Topics: Marketing, Business Lessons

Why Positive Thinking Is Important to Your Business

Posted by Sparkfactor on Sep 13, 2016 5:06:43 PM

While there are many ways to harbor the habit of thinking positively (see this article, or this one, or this one), does positive thinking have an impact on business?

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Topics: Business Lessons

Boost Your Marketing with These Infographics

Posted by Andrea Garcia on Sep 13, 2016 10:30:00 AM

Incorporating infographics into your regular marketing campaigns can help increase a return of investment and revenue. They are a visual representation of data, which helps people digest the information more readily: 90% of information transmitted to the brain is visual and the brain processes that information 60,000 times faster than text (I learned that from an infographic). There are tons of ways to use infographics and for any industry, from small businesses to non-profits to service-oriented companies—here are some common examples of infographics that you can adjust for your specific business.

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Topics: Marketing

Back to School // Start Planning Holiday Marketing Now

Posted by Kate Alpert on Sep 7, 2016 8:30:00 AM

Back-to-school time reminds marketers that the holiday season will be here very soon. Brand recognition is important, especially during the high-buying holiday months. The more familiar consumers are with your name and what you sell or the service you provide, the more likely they are to turn to your company when making their buying decision.

And contrary to popular belief, Cyber Monday isn’t just about products. Fiscal years end, flex benefits expire, tax write-offs are due, and memberships need renewal. So even if your business is the B2B, healthcare, real estate, or service industries, you can benefit from holiday marketing.

For the small business or non-profit marketer, now is the time to formulate a holiday marketing strategy. Find your customers or members where they are, no matter what medium you use.

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Topics: Marketing, Advertising, Holiday

Calls to Action 101 // What They Are and How to Use Them

Posted by Sparkfactor on Aug 31, 2016 8:00:00 AM

A visitor comes to your website, reads the copy on the page, doesn't know what to do next, and leaves the site in search of something else. But what if you had a signal to let that visitor know what to do next?

That signal is called a call to action.

What is a call to action and why do you need one?

A "call to action" is literally a call (a command in the imperative) for someone to take an action, such as click a button or fill out a form. The phrase has gained popularity in the Internet age, as that's what marketers call the buttons on websites and landing pages, but a call to action can take many forms, as you'll see in the section.

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Topics: Web Design, Marketing, Inbound Marketing

Video Marketing is Powerful and You Need to Develop a Strategy

Posted by Sparkfactor on Aug 25, 2016 9:30:00 AM

Video is becoming increasingly important for marketers who want to make an impact on their audience, no matter the industry or platform. In 2015, daily video views on Facebook video doubled from 4 billion to 8 billion; to keep up with Facebook, Twitter added an autoplay standard; to keep with Snapchat, Instagram added an ephemeral Stories feature. Marketers have said that video is the content with the best ROI. So why is video so powerful and how can you use it? Let's explore.

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Topics: Marketing, Video & Motion

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