Letter Writing Day was last week and full disclosure: I'm the worst pen pal ever. I like the idea of writing to friends and family, and keeping the arts of hand lettering and writing by hand alive, but I'm just the worst at keeping in touch with people. My mom sends her friends cards for their birthdays, major holidays, even anniversaries. I'm lucky if I remember to send one card or letter a year.
While social media posts might seem to allow us to think we know what's going on in our friends' lives, there's something about a hand-written letter that sends out a completely different vibe. It's mail that's not a bill (always a plus); it has a for-your-eyes-only type of secrecy that's the complete opposite of a social media post. It's exciting to learn first-hand what's happening with the people we know and love.
So while it might not be feasible to write hand-written notes to every customer or subscriber, you can take some tenets of the art of writing letters and apply them to your next email or direct marketing campaign.