Originally published on the Women Belong blog.
Even if you're not from Chicago, you've probably heard of the city's elevated public train line, the El. Howard Street is the last stop on the northern end of the El's Red Line. The Howard stop is a transportation hub that bridges the city with the northern suburbs. Historically, the area had been a thriving business district but over the years had declined into an area of storefront vacancies.
In the early 2010s, the Rogers Park Business Alliance worked hard to fill vacancies, develop businesses, and push back against the common negative impression of the area. Two of the goals of the revitalization project were to serve the diverse residents of Rogers Park and for the neighborhood to become a destination for city-dwellers and out-of-towners alike.
In 2012, the Rogers Park Business Alliance released an RFP for the Howard Street SSA #19. The project was to create a neighborhood marketing and branding campaign for Howard Street, the northernmost boundary of the city. Sparkfactor won the project and created a campaign that had immediate results when the campaign launched and also has a lasting legacy that stands today.