Gonesh, an incense company and a longtime client of ours, came to us with an exciting opportunity that had been offered to them: a partnership with a minor league baseball team that would include running a 30 second ad for Gonesh on the videoboard during every home game for the 2018 season.
Midwest Performance Cars came to Sparkfactor looking for help with an ad. They wanted to place an ad in the Porsche Club of America Chicago’s magazine to advertise their Porsche repair services. They also wanted to update the previous ad to look more inviting and have images take up more space.
Last April I spent a very rainy and cold Saturday traveling around Chicago with some friends, running in and out bookstores, collecting punchcards. It was the last Saturday of the month—Independent Bookstore Day—and we were participating in the first My Chicago Bookstore Challenge: if you visited 10 of the participating independent bookstores throughout the city and suburbs, you received a 10% discount from all participating stores for the next year; if you visited 15, you got 15%. We succeeded in visiting 11 participating bookstores and several more that weren't on the list, just for fun.
The Back of the Yards Neighborhood Council selected Sparkfactor to create an informational brochure and annual report for the Special Service Area #13, the Stockyards Industrial Park, which is under purview of the BYNC.
The content provided from BYNC detailed the services the SSA provides to the area, surrounding community, and business climate. They made it easy to inform their audience about what a Special Service Area is and what SSA #13 has accomplished. We used Adobe to create the tri-fold brochure. Each section has a different background color to distinguish itself from surrounding sections, and the brochure also includes relevant images.
In Chicago, there are Special Service Areas (SSAs) throughout the city, streets that are economic thoroughfares in the neighborhood. SSAs are under local neighborhood organizations and provide services to business owners, like facade and building improvements and marketing and advertising of the area.
The Back of the Yards Neighborhood Council has several SSAs under its care, one of which is SSA #39 Brighton Park and Archer Heights, which was established in 2007. These two lesser known neighborhoods on the Southwest Side of the city are connected through the SSA, which runs southwest down a portion of Archer Ave from California in Brighton Park to Pulaski in Archer Heights. The SSA commission wanted to create a brand identity and an ad campaign to increase the awareness of the area, not only to bring in more visitors from around the city and tourists that happen to pass through the transportation in the area, but also to encourage locals to see their neighborhood as a place to invest in with their time and money.
The Rogers Park Business Alliance has a few different City of Chicago Special Service Areas (SSAs) under its purview, including SSA #43. SSA #43 includes a good portion of Devon Avenue (a busy east/west street in Chicago) and a part of Western Avenue (the city's longest continuous street). SSA #43 wanted to develop a brand identity for the area and an ad campaign to draw people—city residents and tourists alike—to the businesses to boost the local economy and show off what Devon has to offer.
Baseball is back! Today was supposed to be the opening day for Wrigley Field, but with the snow that fell this morning in Chicago, the Cubs decided to postpone the game, while the White Sox found a pretty ingenious way of dealing with the snow on their field to still play their home opener.
As the Cubs were prepping for Opening Day, I'm sure they wanted to get as many people as possible in the stands. In the days leading up April 9, I came across Facebook ads in my feed reminding me that Opening Day tickets were still available.
The ads themselves are simple: nine words, the Cubs hashtag for the year, and a couple of photos with stadium seats. But there's so much communicated in such a simple ad that it should act as the template for your future social ads.
Neighborhoods rely on local businesses to bring in visitors and revenue to the area. Some businesses can do a great job of marketing and advertising their own company, but often it's up to various neighborhood organizations to bring area businesses together to draw participation from local residents, city-wide visitors, and tourists.
The foundation for these organizations should be their website. It can be the first touchpoint for new visitors to the area and should show off a good first impression. The following website essentials should be considered when discussing a new or redesigned website.
With the new ruling affecting images and Twitter retweets, we thought it would be helpful to update and re-publish this post about plagiarism, first published in 2016.
In a world of content marketing, when over 2 million new blog posts are being published every day, will someone really notice if a few lines, or paragraphs, or articles are the same as others?
Even with online tools (see below) being used to catch plagiarism, which makes it easier than ever to spot a fake, plagiarism is still rampant. Continue reading to learn what plagiarism is, how it can negatively affect your business, and how to prevent it.
We all know—or should know—that plagiarism is bad. And in this age, it's pretty easy to prevent outright violation of copyright: you can easily link to sources with in-line hyperlinks, Google and other software can easily show you where phrases or whole paragraphs appear throughout the web, and Internet trolls are just waiting for someone to make a mistake they can call out.
But a recent ruling could change all that. Wired reports that a judge recently ruled that those who embed tweets that contain images could be in violation of copyright. It seems like a minor infraction and something where some could claim plausible deniability. But if this ruling holds up—the current ruling can be appealed—it could change how media and other content creators across the Internet use not only tweets but potentially other forms of information and could have ramifications in terms of monetary fines for violating copyright.