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The Auto Show, Virtual Reality, and Impact on Manufacturing

Posted by Andrea Garcia on Feb 14, 2018 10:15:00 AM

This weekend, the Chicago Auto Show opened. The largest in the country, the auto show will bring in over a million people by the time it closes on Monday the 19th. Every year I brave the cold and spend a few hours in McCormick Place getting in and out of cars that I wouldn't otherwise get the chance to.

But this year, the increase of virtual and augmented reality sections throughout the convention center surprised me. I'm used to seeing test drive sections coordined off and Jeeps proving their worth through various obstacles, but this inclusion of developing technology added another dimension to the day. Chevy had a soccer virtual reality section, where kids could pretend to be goalies and try to deflect goals while wearing a headset. Nissan had a Star Wars augmented reality section, which I fully took advantage of. Ford had an elevated simulator, which included hydrolic lifts and three screens. Acura used virtual reality to simulate racing a car. Other companies had various other degrees of simulators and interactivity.

While I hope all the car companies took full advantage of this trade show-like atmosphere to increase their audience, I'm also hoping that this increase in innovative technology on the consumer-facing side also translates to the same or similar technology being using on the manufacturing floor.

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Topics: Manufacturing

7 Essentials Every Title Insurance Website Must Have

Posted by Andrea Garcia on Feb 13, 2018 9:00:00 AM

Sparkfactor is the Fidelity National Title Group's preferred website vendor. Fidelity affiliates can choose between a website template or a fully custom site, both of which are built specifically with title insurance companies in mind. But whichever you choose, do you know what should go into a title insurance website? Continue reading for the seven title insurance website must haves.

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Topics: Web Design, Title Insurance

What The Olympics Can Teach Us About Storytelling

Posted by Andrea Garcia on Feb 8, 2018 11:45:00 AM

I love the Olympics and the Winter Olympics are by far my favorite. I enjoy watching sports you don't even hear of outside of the Olympics: ski jumping, bobsled, skeleton, and, of course, curling. So all of the Olympics promos during the Super Bowl on Sunday got me so excited for the next two weeks of winter-based sports.

According to Wired, NBC is going all out to broadcast this year's events. Not only will sports be airing live across NBC's multiple channels, but the social media team will have streaming clips and live updates across multiple platforms. The thing about this year's website that caught my attention was the amount of storytelling content already up.

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Topics: Advertising, Video & Motion

Most Surprising Commercials of Super Bowl 52

Posted by Andrea Garcia on Feb 6, 2018 4:00:00 PM


In terms of this year's commercials, some are calling it the #BoringBowl—although the same cannot be said for the actually game.

Personally, part of the boring aspect is that a significant amount of ads could be found online days before the game. By my count, half of the top ten on USA Today's Ad Meter list were online early last week

While there were some inspiring commercials, most had either already aired or could have been seen online before the game. But who is hyped for the Olympics to start at the end of the week?

So instead of the best ads of this year, let's do the most surprising, the ones we didn't see coming.

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Topics: Advertising

Don't Be Fake: A Lesson to Be Learned Before Buying Followers

Posted by Andrea Garcia on Feb 2, 2018 12:30:00 PM

The New York Times published an article over the weekend detailing records of various celebrities who it seemed had purchased fake followers on their social media accounts, mostly on Twitter. The Chicago Sun-Times even suspended their movie reviewer for it. At first you might be shocked at such a reaction: Why suspend—and potentially fire—someone for something as little as having a few fake followers?

It's not just as simple as having a few fake followers. In fact, it's a lot more complicated than you might think. The in-depth New York Times article focused on many aspects of the situation these celebrities and influencers find themselves. To help you and your company navigate through the potential pitfalls of fake followers, let's take a look at the angles involved.

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Topics: Social Media, Business Lessons

How to Use Trade Shows to Increase Email Subscribers

Posted by Andrea Garcia on Jan 30, 2018 11:30:00 AM

Healthcare, technology, and other industry trade shows are a great way to gain brand recognition, meet leads and customers face-to-face, and network with others in your industry. It's also the perfect time to add interested parties to your email newsletter subscriber list.

Here are the steps you should take during every trade show event to increase the number of subscribers to your email newsletter.

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Topics: Medical, Email Marketing

#InspiredBy Foodies // Chicago Restaurant Week

Posted by Sparkfactor on Jan 25, 2018 11:30:00 AM

What's the one thing you've always wanted to eat? A steak at Morton's, Indian-Latin fusion from Vermilion, tapas from Nacional 27? Or maybe it's about where you've always wanted to eat: seated under the skylight ceiling at Summer House Santa Monica, see the inside of one of Rick Bayless' restaurants.

No matter the reason, the eleventh annual Chicago Restaurant Week is the time for all food-lovers in Chicago. Take advantage of the fixed price menus from over 350 restaurants around the Chicagoland area from January 26 to February 8 and eat your way around the city for as little as $22 a meal. Go to locations you've never even heard of and places you've always wanted to try.

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Topics: #InspiredBy, Restaurants

How Title Companies Can Help Clients Be Less Susceptible to Scams

Posted by Andrea Garcia on Jan 23, 2018 9:00:00 AM

It seems as if every few months a new scam pops up in the news. Whether it targets Netflix watchers, Google users, or an individual, scams leave internet users vulnerable. Scams, of all forms, try to take advantage of people's assumptions to gain private information or money, or both.

In the past year, scams related to real estate purchases increased to nearly $1 billion. The trend in these cyberthefts is that scammers hack into title company or real estate agent email accounts, look for approaching big deals, pose as a reliable contact—complete with real-looking logos and accurate information—and ask for the purchase's money to be sent via wire transfer, with a link to the account. Once sent, the money goes into the account of the cyberthief, not the account of the legitimate company. Here are some ways your title company can make your web presence less susceptible to scam artists and help your audience be less susceptible as well.

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Topics: Web Design, Title Insurance, Email Marketing

VistaView CableTec Installation Instructions Video

Posted by Sparkfactor on Oct 23, 2017 11:00:00 AM

VistaView CableTec produces cable railing assembly kits. These kits are easy-to-use and allow the customer to install the kit themselves in less time than the traditional cable railing system.

VistaView CableTec came to Sparkfactor wanting to create a video to instruct customers in how to install their cable railing kits and also to use as marketing for those thinking about cable railing assembly kits over traditional hand crimp systems.

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Topics: Video & Motion, Behind the Spark

Now Is the Time to Migrate Your Website to HTTPS

Posted by Sparkfactor on Aug 31, 2017 9:00:00 AM

Starting this October, Google Chrome will show a "Not Secure" warning to users filling out a form on HTTP web pages or when using an HTTP page in incognito mode. This is showing Google's commitment to making the Internet a more secure place and shows Google's clear preference for websites that have secure certificates (HTTPS). This might not seem like a major development, but this seemingly insignificant change can have a big impact on the trust users have in your website and, in return, in your company.

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Topics: Web Design, Marketing

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