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Our Blog

Sparkfactor is a 5-Star Digital Marketing & Advertising Agency on Clutch

Posted by George Lowe on Mar 1, 2019 10:57:50 AM

The inspired work that our experts create help clients in all facets, from growth and connection to conversion and sales. Our digital and marketing strategies represent our team’s passion and energy, and we constantly push ourselves to learn more about new ideas and trends in order to better our products and processes. Sparkfactor loves seeing our customers succeed, and our commitment to client service has made us a standout company on Clutch. 

Clutch, a B2B research and reviews firm in Washington, D.C., analyzes a host of data, such as strength of market presence and portfolio experience, to score individual businesses before ranking entire industries.

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The Importance of the Inbox: What Your Company’s Emails Should Have

Posted by Marie Carroll on Feb 9, 2019 9:30:00 AM

With February beginning, this is a good time to start considering how you engage with your customers outside of face to face. If you are someone who has read up about how to make 2019 your year for your business then this is another way to keep the train chugging along. Here at Sparkfactor, for instance, we can assist in one of the very important ways to connect with customers and to have them stay informed: through the inbox. As something everyone checks every day, the power of email marketing is crucial, here is what we suggest you need to know!

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Topics: Business Lessons, Inbound Marketing, Email Marketing, Business

Get Your Startup Ready in 2019 with 5 Ideas from Sparkfactor

Posted by Marie Carroll on Jan 19, 2019 9:30:00 AM

2019 is here and with it comes the urge to start fresh. There is no better time to get your startup ready for the big time than at the start of the year. You’re filled with ambitions and aspirations that you want to see through. With the kickoff of a new year, you’re sure to have the drive to make it all work. But with the energy you’ve got now, you need to put some serious thought into how to go about your startup. If you set the beginning steps right, with Sparkfactor’s help, you’re certain to make 2019 your year.

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Topics: SEO, Web Design, Social Media, Advertising, Business Lessons, Blogging

5 Important Reasons Why Your Business Marketing Needs Great Design

Posted by Marie Carroll on Dec 15, 2018 9:30:00 AM

Having a logo for your company is a step everyone knows is important, but not as many give as much thought to how the design of their marketing looks. Fonts, images, graphics, even their placement is valuable. Investing energy and time into these is much more crucial than you might think.

Continue reading for Sparkfactor’s 5 important reasons why your business marketing needs great design.

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Topics: Web Design, Marketing, Business Lessons, Technology, Business

Effective And Necessary Tips For Your Video Ads Success

Posted by Marie Carroll on Oct 23, 2018 9:30:00 AM

Now that you’ve made your way onto Facebook and started moving up your ad game, you need to cement something in the minds of your customers. You need to show your clients your product or service in more than just posts, you need to show them in real time. This is where video ads come in. It is an extremely effective way to both introduce people to your product and pull them in to get the sales. Video advertising, especially on social media, is a fantastic way to extend your reach.

Continue reading for Sparkfactor’s effective and necessary tips to make your video ads a success.

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Topics: Video & Motion, DIY Marketing, Business

Take Your Business To The Sky Like The Chicago Air & Water Show

Posted by Marie Carroll on Aug 17, 2018 9:00:00 AM

This weekend, all of Chicago is looking forward to beating the heat by watching the skies from the beach. With close to 2 million people in attendance every year during August, the Chicago Air & Water Show is the largest free air & water exhibition in the country. We all love to hear the plane engines roar by and paint trails of smoke in the sky. With sand between your toes and a drink of choice in hand, it’s so much fun to watch those incredible stunts being performed.

As you sit back on the beach with the rest of the crowd, take time to reflect upon your business. What have you accomplished this summer? Do you believe you’ve done enough to grow your business?  Are you soaring to the heights you could be reaching?

Continue reading for Sparkfactor’s suggestions on re-igniting your spark.

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Topics: Social Media, Advertising, fbBoost, Chicago Air & Water Show, Business

Hosting And Servers And You

Posted by Marie Carroll on Aug 11, 2018 9:00:00 AM

Hosting: What Is It?

As your business expands, you’ll need a place to host your presence online. A place to house your website, keep people engaged, and manage increased traffic.  To make your websites accessible across the Internet, you’ll need to choose a web hosting provider. Some well known providers are GoDaddy, DreamHost and Hostgator, which are used by thousands of sites across the web. We hope this brief overview provides some guidance as you navigate servers and hosting.

Continue reading for Sparkfactor’s tips about web hosting and what it does, by using examples from our clients who have come to us for help.

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Topics: Business Lessons, Education, eCommerce, Technology, Server, Web Hosting

Gonesh Baseball Video // Behind the Spark

Posted by Sparkfactor on Jun 28, 2018 9:00:00 AM

Gonesh, an incense company and a longtime client of ours, came to us with an exciting opportunity that had been offered to them: a partnership with a minor league baseball team that would include running a 30 second ad for Gonesh on the videoboard during every home game for the 2018 season.

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Topics: Advertising, Video & Motion

Midwest Performance Cars Porsche Repair Services Ad // Behind the Spark

Posted by Sparkfactor on Jun 7, 2018 9:00:00 AM

Midwest Performance Cars came to Sparkfactor looking for help with an ad. They wanted to place an ad in the Porsche Club of America Chicago’s magazine to advertise their Porsche repair services. They also wanted to update the previous ad to look more inviting and have images take up more space.

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Topics: Advertising, Direct, Photography, Behind the Spark

#InspiredBy Independent Bookstore Day

Posted by Andrea Garcia on Apr 27, 2018 5:45:30 PM

Last April I spent a very rainy and cold Saturday traveling around Chicago with some friends, running in and out bookstores, collecting punchcards. It was the last Saturday of the month—Independent Bookstore Day—and we were participating in the first My Chicago Bookstore Challenge: if you visited 10 of the participating independent bookstores throughout the city and suburbs, you received a 10% discount from all participating stores for the next year; if you visited 15, you got 15%. We succeeded in visiting 11 participating bookstores and several more that weren't on the list, just for fun.

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Topics: Social Media, Marketing, Advertising, Business Lessons, Neighborhood Marketing