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Our Blog

Get Your Startup Ready in 2019 with 5 Ideas from Sparkfactor

Posted by Marie Carroll

Jan 19, 2019 9:30:00 AM

2019 is here and with it comes the urge to start fresh. There is no better time to get your startup ready for the big time than at the start of the year. You’re filled with ambitions and aspirations that you want to see through. With the kickoff of a new year, you’re sure to have the drive to make it all work. But with the energy you’ve got now, you need to put some serious thought into how to go about your startup. If you set the beginning steps right, with Sparkfactor’s help, you’re certain to make 2019 your year.

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Topics: Blogging, Advertising, Social Media, Web Design, SEO, Business Lessons

5 Important Reasons Why Your Business Marketing Needs Great Design

Posted by Marie Carroll

Dec 15, 2018 9:30:00 AM


Having a logo for your company is a step everyone knows is important, but not as many give as much thought to how the design of their marketing looks. Fonts, images, graphics, even their placement is valuable. Investing energy and time into these is much more crucial than you might think.

Continue reading for Sparkfactor’s 5 important reasons why your business marketing needs great design.

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Topics: Business, Technology, Marketing, Business Lessons, Web Design

Effective And Necessary Tips For Your Video Ads Success

Posted by Marie Carroll

Oct 23, 2018 9:30:00 AM

Now that you’ve made your way onto Facebook and started moving up your ad game, you need to cement something in the minds of your customers. You need to show your clients your product or service in more than just posts, you need to show them in real time. This is where video ads come in. It is an extremely effective way to both introduce people to your product and pull them in to get the sales. Video advertising, especially on social media, is a fantastic way to extend your reach.

Continue reading for Sparkfactor’s effective and necessary tips to make your video ads a success.

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Topics: Business, DIY Marketing, Video & Motion

Take Your Business To The Sky Like The Chicago Air & Water Show

Posted by Marie Carroll

Aug 17, 2018 9:00:00 AM

This weekend, all of Chicago is looking forward to beating the heat by watching the skies from the beach. With close to 2 million people in attendance every year during August, the Chicago Air & Water Show is the largest free air & water exhibition in the country. We all love to hear the plane engines roar by and paint trails of smoke in the sky. With sand between your toes and a drink of choice in hand, it’s so much fun to watch those incredible stunts being performed.

As you sit back on the beach with the rest of the crowd, take time to reflect upon your business. What have you accomplished this summer? Do you believe you’ve done enough to grow your business?  Are you soaring to the heights you could be reaching?

Continue reading for Sparkfactor’s suggestions on re-igniting your spark.

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Topics: fbBoost, Advertising, Chicago Air & Water Show, Social Media, Business

Hosting And Servers And You

Posted by Marie Carroll

Aug 11, 2018 9:00:00 AM

Hosting: What Is It?

As your business expands, you’ll need a place to host your presence online. A place to house your website, keep people engaged, and manage increased traffic.  To make your websites accessible across the Internet, you’ll need to choose a web hosting provider. Some well known providers are GoDaddy, DreamHost and Hostgator, which are used by thousands of sites across the web. We hope this brief overview provides some guidance as you navigate servers and hosting.

Continue reading for Sparkfactor’s tips about web hosting and what it does, by using examples from our clients who have come to us for help.

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Topics: Technology, eCommerce, Education, Business Lessons, Server, Web Hosting

Gonesh Baseball Video // Behind the Spark

Posted by Sparkfactor

Jun 28, 2018 9:00:00 AM

Gonesh, an incense company and a longtime client of ours, came to us with an exciting opportunity that had been offered to them: a partnership with a minor league baseball team that would include running a 30 second ad for Gonesh on the videoboard during every home game for the 2018 season.

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Topics: Advertising, Video & Motion

Midwest Performance Cars Porsche Repair Services Ad // Behind the Spark

Posted by Sparkfactor

Jun 7, 2018 9:00:00 AM

Midwest Performance Cars came to Sparkfactor looking for help with an ad. They wanted to place an ad in the Porsche Club of America Chicago’s magazine to advertise their Porsche repair services. They also wanted to update the previous ad to look more inviting and have images take up more space.

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Topics: Behind the Spark, Advertising, Photography, Direct

#InspiredBy Independent Bookstore Day

Posted by Andrea Garcia

Apr 27, 2018 5:45:30 PM

Last April I spent a very rainy and cold Saturday traveling around Chicago with some friends, running in and out bookstores, collecting punchcards. It was the last Saturday of the month—Independent Bookstore Day—and we were participating in the first My Chicago Bookstore Challenge: if you visited 10 of the participating independent bookstores throughout the city and suburbs, you received a 10% discount from all participating stores for the next year; if you visited 15, you got 15%. We succeeded in visiting 11 participating bookstores and several more that weren't on the list, just for fun.

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Topics: Neighborhood Marketing, Social Media, Marketing, Advertising, Business Lessons

Back of the Yards Neighborhood Council Annual Report Brochure // Behind the Spark

Posted by Sparkfactor

Apr 26, 2018 8:30:00 AM

The Back of the Yards Neighborhood Council selected Sparkfactor to create an informational brochure and annual report for the Special Service Area #13, the Stockyards Industrial Park, which is under purview of the BYNC.

The content provided from BYNC detailed the services the SSA provides to the area, surrounding community, and business climate. They made it easy to inform their audience about what a Special Service Area is and what SSA #13 has accomplished. We used Adobe to create the tri-fold brochure. Each section has a different background color to distinguish itself from surrounding sections, and the brochure also includes relevant images.

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Topics: Neighborhood Marketing, Behind the Spark, Direct

Brighton Park and Archer Heights SSA #39 Brand Identity and Ad Campaign // Behind the Spark

Posted by Sparkfactor

Apr 19, 2018 8:30:00 AM

In Chicago, there are Special Service Areas (SSAs) throughout the city, streets that are economic thoroughfares in the neighborhood. SSAs are under local neighborhood organizations and provide services to business owners, like facade and building improvements and marketing and advertising of the area.

The Back of the Yards Neighborhood Council has several SSAs under its care, one of which is SSA #39 Brighton Park and Archer Heights, which was established in 2007. These two lesser known neighborhoods on the Southwest Side of the city are connected through the SSA, which runs southwest down a portion of Archer Ave from California in Brighton Park to Pulaski in Archer Heights. The SSA commission wanted to create a brand identity and an ad campaign to increase the awareness of the area, not only to bring in more visitors from around the city and tourists that happen to pass through the transportation in the area, but also to encourage locals to see their neighborhood as a place to invest in with their time and money.

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Topics: Neighborhood Marketing, Behind the Spark, WordPress, Photography, Advertising, Web Design