Our Blog

Rogers Park Business Alliance Website // Behind the Spark

Posted by Kate Alpert on Oct 27, 2016 11:00:00 AM

Sparkfactor has worked closely with the Rogers Park Business Alliance in the past, so when we saw the RFP for a redesign of their website, we knew we wanted to help. After winning the bid and discussing with decision-makers about what they were looking for in a new site, we developed a site that's more image-centered to showcase the neighborhood, from restaurants to beach fronts, from stores to parks. We used the colors in the RPBA logo as highlight colors throughout the site for calls-to-action buttons, the header, the footer, and elsewhere.

Read More

Topics: Web Design

Digital vs Print: How Different Are Mail and Email?

Posted by Sparkfactor on Oct 20, 2016 9:00:00 AM

This blog originally appeared on Citipost Mail's blog, in association with Boom Online Marketing, and is used here with permission.

Mail vs Email

In a time where digital communications are rapidly increasing, we decided to look in to how email really compares to mail. Have you ever wondered how many more emails than letters we send? What about how much value each medium holds, or how many people take action as a result of a mail or email communication? We aim to answer those questions, and more!

Read More

Topics: Direct, Email Marketing

Stock Photography Doesn't Have to Be Cheesy // Photography Month

Posted by Sparkfactor on Oct 19, 2016 12:45:00 PM

May is Photography Month, and we love photography here at Sparkfactor. This week, we'll be publishing a series of posts based on photography. Today's post focuses on stock photography.

The point of your website is to create an authentic connection with your audience in instances where you're not meeting face-to-face. Nothing disrupts the authenticity of a site than ridiculous stock photos.

Read More

Topics: Photography

How Do You Know It's Time for a New Website?

Posted by Kate Alpert on Oct 18, 2016 8:30:00 AM

Below are some questions that title companies should ask themselves:
  • Do you have a website?
  • Is your site mobile responsive?
  • Can customers place an online title order?
  • Can you update or add your own content to the site?

If your answer was ‘no’ to any or all of the above, it is definitely time for a new website—or create one for the first time.

Get a website

Having a website is crucial. Many customers and companies will not do business with an entity that doesn’t have a website. A website serves as the best resource for potential new clients and existing customers to search your location, contact information, and hours of operation. The first impression your website makes to a visitor has an impact on whether or not they trust their business to you or another company.

Read More

Topics: Responsive Web Design, Web Design, Title Insurance

Friday Face-off // Open House vs Open House

Posted by Sparkfactor on Oct 14, 2016 9:00:00 AM

This weekend you have a mere 16 hours to tour 200 Chicago architectural jewels.

The Chicago Architecture Foundation's annual Open House is so big that it competes with itself. So this Friday Face-off asks: What building, or two, or five, will you tour this weekend?

Read More

Topics: #InspiredBy, Friday Face-off

Here's How to Get Organized Before the Holiday Season

Posted by Andrea Garcia on Oct 7, 2016 8:30:00 AM

October is usually the calm before the storm of the holiday season. Sure, Halloween is at the end of the month, but October is a brief reprieve between the end of summer and Thanksgiving, the start of school and winter holidays. Typically "get organized" is a New Year's resolution, but do it now before the holidays, and you'll go through the busy season much more prepared. Use this time to get organized for the upcoming stress of holiday marketing and personal holiday shopping.

Read More

Topics: Business Lessons, Holiday

Celebrate National Golf Day // Take a Virtual Tour of a Golf Course

Posted by Andrea Garcia on Oct 4, 2016 12:43:52 PM

This weekend at golf's Ryder Cup, the American team beat the European team for the first time in eight years. Celebration was had by all—veteran Phil Mickelson sprayed champagne on watching spectators—and was a great way to end this season of golf.

Today is National Golf Day and instead of celebrating with champagne, let's take a tour of a local golf course, driving range, and mini golf course.

In 2015, Sparkfactor photographed Google My Business Street View virtual tours of a number of Skokie Park District locations. Included in that list were the Weber Park Golf Course and the Skokie Sports Park, which includes a driving range and mini golf course.

Read More

Topics: Google Maps Business, Google Maps Business View Photography

The Simple B2B Guide to Holiday Email Marketing

Posted by Kate Alpert on Sep 29, 2016 8:30:00 AM

While Black Friday and Cyber Monday are typically focused on businesses with consumer products, B2B companies can also benefit from email marketing during the busiest season of the year. We won't talk about the importance of mobile responsive email or the kind of templates to build or how to set up automation and workflows—this post is to take a look at the ways in which B2B companies can still use email marketing during the holiday season.

Read More

Topics: Holiday, Email Marketing

How Google's New Local Search Algorithm Will Affect Your Business

Posted by Sparkfactor on Sep 27, 2016 3:27:18 PM

This week, Sparkfactor learned from RevLocal and Search Engine Land that Google recently updated their local search algorithm. Here's what we know.

Read More

Topics: Google, Local Marketing

Your Direct Marketing Needs to Be Better Than This

Posted by Andrea Garcia on Sep 23, 2016 2:30:00 PM

This morning, before heading to work, I opened up the one piece of mail I had from yesterday and it was probably the worst piece of direct marketing I have ever received.

I opened the envelope and saw a haphazardly folded piece of computer paper and a big, flat refrigerator magnet. While the envelope had the name of the real estate company it was from, the letter itself had no distinguishing logos or contact info. Written in Calibri, the letter went right into a paragraph about the Chicago Bears, without actually saying the name 'Chicago Bears.'

Read More

Topics: Business Lessons, Direct

Ignite a Spark

sparkfactor is a full service digital agency in the heart of Chicago's West Loop. We design and build amazing websites and bring life to stories through videos, motion graphics and social media.

Sign up for a custom audit of your current marketing. It takes less than 60 seconds. We'll give you a fresh perspective that's informative, powerful and free.


Subscribe to Sparkfactor's Insights Blog