Our Blog

Google Analytics Vocabulary and Definitions

Posted by Sparkfactor on Dec 7, 2016 8:15:00 AM

Have you ever wondered what some of the terms mean when looking at your Google Analytics account? In this blog post, we give you some of the most popular Google Analytics vocabulary and their definitions to help you get more from all the reports and data Google has to offer.

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Topics: Google, Analytics

How Google's New Local Search Algorithm Will Affect Your Business

Posted by Sparkfactor on Dec 7, 2016 8:10:00 AM

Back in September, Sparkfactor learned from RevLocal and Search Engine Land that Google recently updated their local search algorithm. Here's what we know.

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Topics: Google, Local Marketing

4 Ways Nonprofits Can Fully Utilize Google Ad Grants

Posted by Sparkfactor on Dec 7, 2016 8:00:00 AM

During the Giving Season (the months between October and December), most nonprofit organizations receive a sizable amount of donations—sometimes as much as half of their yearly donations. As the holiday season can also be a busy time that requires more volunteers than other points throughout the year, getting the word out to those who might be interested in a particular cause can be very important.

That's where Google Ad Grants comes in. Dubbed the AdWords for nonprofits, Ad Grants allows eligible nonprofits to use $10,000 worth of advertising credit every month for free. Keyword-targeted, text-only ads can let people know about the work a foundation does, services that are provided, or volunteer work needed. Here are four types of ads nonprofits can create and tips to increase engagement.

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Topics: Google, Advertising, Holiday, Nonprofit

The Phenomenon of Binge Watching TV: Lessons for Marketers

Posted by Andrea Garcia on Nov 30, 2016 8:45:00 AM

Binge: an unrestrained and often excessive indulgence; an act of excessive or compulsive consumption

"Binge watching" has become quite the phenomenon in the last few years, thanks mostly to streaming services like Netflix, Hulu, and Amazon that allow users to watch episode upon episode of their favorite TV shows, past, present, and originals. This past weekend after Thanksgiving, for example, Gilmore Girls was supposed to break the internet with the amount of people who were going to watch the revival episodes. Or maybe Crown is more your speed, or Mozart in the Jungle. Whatever show it may be, I'd be surprised if there was anyone with access to a streaming service who hasn't fallen subject to the lure of "the next episode starts in 5 seconds."

With studies claiming that attention spans are down to eight seconds in our always-on culture, binge watching defies that trend, with 29 percent of respondents of a recent survey saying they wait for a show to be over to specifically be able to binge watch the show. With binge watching consisting of three episodes or more, that could be anywhere between an hour to three hours, depending on the length of the episodes.

So, what does all of this have to do with marketing?

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Topics: Marketing, Business Lessons, Inbound Marketing, #InspiredBy

Behind the Spark // Marshall Pierce & Company Google Tour

Posted by Sparkfactor on Nov 23, 2016 9:15:00 AM

Sparkfactor recently photographed a Google virtual tour of Marshall Pierce & Company. Marshall Pierce & Company specializes in fine timepieces, as well as bridal and fine jewelry. The brightly lit, two-story showroom allows for plenty of space to walk around and admire the fine craftsmanship.

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Topics: Google Maps Business View Photography

Radiance Fine Jewelry Brochures and Google Tour // Behind the Spark

Posted by Sparkfactor on Nov 16, 2016 8:00:00 AM

Radiance Fine Jewelry came to Sparkfactor in need of two new brochures to show to prospective clients, and a desire to add a Google virtual tour to their marketing efforts.

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Topics: Advertising, Direct

Joyful Dental Website // Behind the Spark

Posted by Sparkfactor on Nov 10, 2016 12:45:00 PM

When Dr. Joy Poskozim wanted to redo her dental practice's website, she turned to our Senior Executive, Kate Alpert, whom she met at a local networking group. Joy's practice, Joyful Dental, is unique in that she practices integrative dentistry, which is a more holistic approach, and has a passion for making her patients feel comfortable while they're at appointments. She cares for her patients and makes house calls to those who are unable to come into the office, such as the elderly.

Joyful Dental's original website was not mobile responsive, used dark colors, and was text heavy. The blog Dr. Poskozim had created for her patients was on a separate site, which was not helping in the search engine optimization of the site and created more work for her in having to switch between platforms to monitor the website and the blog.

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Topics: Web Design

Rogers Park Business Alliance Website // Behind the Spark

Posted by Kate Alpert on Oct 27, 2016 11:00:00 AM

Sparkfactor has worked closely with the Rogers Park Business Alliance in the past, so when we saw the RFP for a redesign of their website, we knew we wanted to help. After winning the bid and discussing with decision-makers about what they were looking for in a new site, we developed a site that's more image-centered to showcase the neighborhood, from restaurants to beach fronts, from stores to parks. We used the colors in the RPBA logo as highlight colors throughout the site for calls-to-action buttons, the header, the footer, and elsewhere.

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Topics: Web Design

Digital vs Print: How Different Are Mail and Email?

Posted by Sparkfactor on Oct 20, 2016 9:00:00 AM

This blog originally appeared on Citipost Mail's blog, in association with Boom Online Marketing, and is used here with permission.

Mail vs Email

In a time where digital communications are rapidly increasing, we decided to look in to how email really compares to mail. Have you ever wondered how many more emails than letters we send? What about how much value each medium holds, or how many people take action as a result of a mail or email communication? We aim to answer those questions, and more!

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Topics: Direct, Email Marketing

How Do You Know It's Time for a New Website?

Posted by Kate Alpert on Oct 18, 2016 8:30:00 AM

Below are some questions that title companies should ask themselves:
  • Do you have a website?
  • Is your site mobile responsive?
  • Can customers place an online title order?
  • Can you update or add your own content to the site?

If your answer was ‘no’ to any or all of the above, it is definitely time for a new website—or create one for the first time.

Get a website

Having a website is crucial. Many customers and companies will not do business with an entity that doesn’t have a website. A website serves as the best resource for potential new clients and existing customers to search your location, contact information, and hours of operation. The first impression your website makes to a visitor has an impact on whether or not they trust their business to you or another company.

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Topics: Responsive Web Design, Web Design, Title Insurance

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