Video is becoming increasingly important for marketers who want to make an impact on their audience, no matter the industry or platform. In 2015, daily video views on Facebook video doubled from 4 billion to 8 billion; to keep up with Facebook, Twitter added an autoplay standard; to keep with Snapchat, Instagram added an ephemeral Stories feature. Marketers have said that video is the content with the best ROI. So why is video so powerful and how can you use it? Let's explore.
If your business is planning on taking advantage of one (or more) of the post-Thanksgiving shopping days—Black Friday, Small Business Saturday, Cyber Monday—then your marketing team should already have started putting together campaigns and planning promotions, deals, and giveaways to entice consumers to spend their holiday money with your company.
Have they also made sure that your web presence is set up to support those marketing campaigns and help you succeed this holiday season? Here's how to set a foundation throughout all channels and platforms to build your holiday marketing on.
You may already be aware of the benefits of adding automation and workflows into your everyday marketing strategy, but did you know they can also be employed during the holiday marketing season?
Setting up automated email sends can help save time during this upcoming busy season, while also providing customers and clients with the information they need. This list of five automated emails to send this holiday season is a foundation you should start laying down now, months before the holidays arrive.
Topics: Email Marketing
Imagine you show up late to meet a prospective client in wrinkled, scruffy slacks and a crumpled, half-tucked shirt. You’re ready to describe in elegant detail how you and your company can provide the most outstanding service, completely blowing the competition out of the water … but your client has already packed her bag and headed out the door.
Let’s be honest, after that first impression, would you hire you?
Today is July 25. There are exactly five months until Christmas. 17 weeks until the weekend of Black Friday and Cyber Monday. 0 more days until you have to start thinking about your holiday marketing strategy.
That's right. The sand hasn't even been wiped off your favorite pair of sandals and it's already time to start thinking about holiday shopping. Preparing ahead of time will help your team in the long run, though, when you have time to plan instead of rushing to put together a last-minute campaign. Here are five areas to start brainstorming about because fall is right around the corner and then we all know what happens next: winter is coming.
In a world of content marketing, when 2 million new blog posts are being published every day, will someone really notice if a few lines, or paragraphs, or articles are the same as others?
Even with online tools (see below) being used to catch plagiarism, which makes it easier than ever to spot a fake, plagiarism is still rampant. Continue reading to learn what plagiarism is, how it can negatively affect your business, and how to prevent it.
With the recent rise of Pokémon GO, small and local businesses are looking to capitalize on all the extra foot traffic, so now is a great time to evaluate your local marketing strategy.
Topics: Local Marketing
"OK, Google. Where's the closest Thai restaurant?"
"...Who does the best import luxury car service in Chicago?"
"...Where can I get a neck massage in the Loop?"
When you ask your smartphone questions like these, you hope for a well-chosen list of nearby businesses. The results of that search depend entirely on information brought to the web by individual users - both customers and marketers. According to a Google study, four out of five users search locally, meaning people are searching when and where they want to buy - from a specific street to an entire city. If you're marketing a brick-and-mortar business, you're probably held accountable for being (or not being) on page one. Before you do anything else, take this one simple step to getting on top of search.
This post was originally published on November 18, 2014.
One-star reviews—a crisis for business-owners, a wealth of knowledge for consumers. Shoppers use review sites like Yelp to see the best, and the worst, a company can be. For devoted Yelpers, it's the first place to look. For many more, the reviews are the last word—tipping the scales in a long process of vetting local service providers.
In this third and final post in our series, we give you the keys to succeeding at Yelp.
This post was originally published on November 13, 2014.
Being on Angie's List puts your service business front and center with a highly curated audience. Take advantage of the exclusive, paid-membership community, which is a breath of fresh air in the dog eat dog world of online reviews. Just claiming your business is a step in the right direction: businesses with consistently bad reviews don't stay on Angie's List for very long.
In the second of three posts on do-it-yourself marketing in local services, we'll show you the pros and cons of signing up for a service like Angie's List.