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Sparkfactor is a boutique advertising and design studio in Chicago. We provide our clients with highly designed websites, videos, social media campaigns, identities, printed tactics, and the strategies that tie them together.

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Gonesh Baseball Video // Behind the Spark

Posted by Sparkfactor on Jun 28, 2018 9:00:00 AM

Gonesh, an incense company and a longtime client of ours, came to us with an exciting opportunity that had been offered to them: a partnership with a minor league baseball team that would include running a 30 second ad for Gonesh on the videoboard during every home game for the 2018 season.

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Topics: Advertising, Video & Motion

Midwest Performance Cars Porsche Repair Services Ad // Behind the Spark

Posted by Sparkfactor on Jun 7, 2018 9:00:00 AM

Midwest Performance Cars came to Sparkfactor looking for help with an ad. They wanted to place an ad in the Porsche Club of America Chicago’s magazine to advertise their Porsche repair services. They also wanted to update the previous ad to look more inviting and have images take up more space.

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Topics: Behind the Spark, Advertising, Photography, Direct

Back of the Yards Neighborhood Council Annual Report Brochure // Behind the Spark

Posted by Sparkfactor on Apr 26, 2018 8:30:00 AM

The Back of the Yards Neighborhood Council selected Sparkfactor to create an informational brochure and annual report for the Special Service Area #13, the Stockyards Industrial Park, which is under purview of the BYNC.

The content provided from BYNC detailed the services the SSA provides to the area, surrounding community, and business climate. They made it easy to inform their audience about what a Special Service Area is and what SSA #13 has accomplished. We used Adobe to create the tri-fold brochure. Each section has a different background color to distinguish itself from surrounding sections, and the brochure also includes relevant images.

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Topics: Neighborhood Marketing, Behind the Spark, Direct

Brighton Park and Archer Heights SSA #39 Brand Identity and Ad Campaign // Behind the Spark

Posted by Sparkfactor on Apr 19, 2018 8:30:00 AM

In Chicago, there are Special Service Areas (SSAs) throughout the city, streets that are economic thoroughfares in the neighborhood. SSAs are under local neighborhood organizations and provide services to business owners, like facade and building improvements and marketing and advertising of the area.

The Back of the Yards Neighborhood Council has several SSAs under its care, one of which is SSA #39 Brighton Park and Archer Heights, which was established in 2007. These two lesser known neighborhoods on the Southwest Side of the city are connected through the SSA, which runs southwest down a portion of Archer Ave from California in Brighton Park to Pulaski in Archer Heights. The SSA commission wanted to create a brand identity and an ad campaign to increase the awareness of the area, not only to bring in more visitors from around the city and tourists that happen to pass through the transportation in the area, but also to encourage locals to see their neighborhood as a place to invest in with their time and money.

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Topics: Neighborhood Marketing, Behind the Spark, WordPress, Photography, Advertising, Web Design

OnDevon Brand Identity and Ad Campaign // Behind the Spark

Posted by Sparkfactor on Apr 12, 2018 8:30:00 AM

The Rogers Park Business Alliance has a few different City of Chicago Special Service Areas (SSAs) under its purview, including SSA #43. SSA #43 includes a good portion of Devon Avenue (a busy east/west street in Chicago) and a part of Western Avenue (the city's longest continuous street). SSA #43 wanted to develop a brand identity for the area and an ad campaign to draw people—city residents and tourists alike—to the businesses to boost the local economy and show off what Devon has to offer.

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Topics: Neighborhood Marketing, Advertising, Marketing, Photography, Web Design, Behind the Spark, Identity

Resources You Need to Develop a GDPR Strategy Immediately

Posted by Sparkfactor on Mar 13, 2018 2:00:00 PM

Most of the information below was found in HubSpot's Create a GDPR Strategy Lesson, as well as other resources, all listed at the bottom of the post for your convenience. This post does not constitute as legal advice and you should always seek legal counsel to see how this regulation will affect your company or organization's specific circumstances.

If your business collects personal data from subscribers, leads, and/or customers, you should have already heard of the General Data Protection Regulation (GDPR) and know that it goes into effect on May 25, 2018. If you haven't heard of the GDPR, read this post to understand the fundamentals and check out the resources to have a better understanding, then contact your legal department to know how this new regulation affects your business, then gather your marketing team and put a plan in place to become compliant with the GDPR.

The GDPR is a regulation by the European Union (EU) to protect the digital personal information of its citizens. HubSpot puts it this way: the GDPR enhances the protection of personal data of EU citizens and increases the obligations on organizations who collect or process personalized data. While most of our audience is in the United States and might not do business directly with countries in the EU, please hear this: The GDPR will affect companies in the US, if they collect personal data of EU citizens, knowingly or not. Companies not compliant with the GDPR that are found to be in violation could face fines up to 20 million euros or 4% of the company's global annual revenue, whichever is greater.

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Topics: Email Marketing, Marketing, Business Lessons

Shootpro24's Website Copy and Trade Show Booth

Posted by Sparkfactor on Feb 27, 2018 11:30:00 AM

Shootpro24 contacted Sparkfactor to help update their website copy as they redesigned their website. We worked hand in hand with Shootpro24 to make sure the website was immediately conveying what Shootpro24 is all about: amateur and professional videographers and photographers time by being a reliable post-production partner.

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Topics: Marketing

focusIT Website and Marketing Materials

Posted by Sparkfactor on Feb 20, 2018 11:00:00 AM

When Arizona-based company focusIT needed to redesign their website, they came to Sparkfactor. They also wanted a consistent look across many deliverables, which all hinged on the design of the new website.

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Topics: Web Design, Responsive Web Design, WordPress, Marketing

#InspiredBy Foodies // Chicago Restaurant Week

Posted by Sparkfactor on Jan 25, 2018 11:30:00 AM

What's the one thing you've always wanted to eat? A steak at Morton's, Indian-Latin fusion from Vermilion, tapas from Nacional 27? Or maybe it's about where you've always wanted to eat: seated under the skylight ceiling at Summer House Santa Monica, see the inside of one of Rick Bayless' restaurants.

No matter the reason, the eleventh annual Chicago Restaurant Week is the time for all food-lovers in Chicago. Take advantage of the fixed price menus from over 350 restaurants around the Chicagoland area from January 26 to February 8 and eat your way around the city for as little as $22 a meal. Go to locations you've never even heard of and places you've always wanted to try.

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Topics: #InspiredBy, Restaurants

VistaView CableTec Installation Instructions Video

Posted by Sparkfactor on Oct 23, 2017 11:00:00 AM

VistaView CableTec produces cable railing assembly kits. These kits are easy-to-use and allow the customer to install the kit themselves in less time than the traditional cable railing system.

VistaView CableTec came to Sparkfactor wanting to create a video to instruct customers in how to install their cable railing kits and also to use as marketing for those thinking about cable railing assembly kits over traditional hand crimp systems.

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Topics: Behind the Spark, Video & Motion

   
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