Our Blog

Gonesh Baseball Video // Behind the Spark

Posted by Sparkfactor on Jun 28, 2018 9:00:00 AM

Gonesh ballpark video

Gonesh, an incense company and a longtime client of ours, came to us with an exciting opportunity that had been offered to them: a partnership with a minor league baseball team that would include running a 30 second ad for Gonesh on the videoboard during every home game for the 2018 season.

We started off by reviewing the Gonesh trade show video, looking for clips to use in the new spot. We then started storyboarding an entirely original concept, focusing on a baseball theme to connect with the audience in the stadium. We wrote a script and then used photos, product images, and motion graphics to entice attendees to purchase the various packs of incense.

Once the video was completed, it was shown during Northwest Arkansas Naturals baseball games. The first time it premiered, Gonesh also gave out samples of the product at the game to increase brand awareness. This partnership helps Gonesh not only increase brand awareness to the audience in Springdale, Arkansas (where the team’s stadium is located), but since the Walmart headquarters is located in nearby Bentonville and is affiliated with the park, the strong bond between the two companies is also reinforced.

 

Topics: Advertising, Video & Motion

   
Ignite a Spark

sparkfactor is a full service digital agency in the heart of Chicago's West Loop. We design and build amazing websites and bring life to stories through videos, motion graphics and social media.

Sign up for a custom audit of your current marketing. It takes less than 60 seconds. We'll give you a fresh perspective that's informative, powerful and free.

                                   

Subscribe to Sparkfactor's Insights Blog

Recent Posts