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Resources You Need to Develop a GDPR Strategy Immediately

Posted by Sparkfactor on Mar 13, 2018 2:00:00 PM

Most of the information below was found in HubSpot's Create a GDPR Strategy Lesson, as well as other resources, all listed at the bottom of the post for your convenience. This post does not constitute as legal advice and you should always seek legal counsel to see how this regulation will affect your company or organization's specific circumstances.

If your business collects personal data from subscribers, leads, and/or customers, you should have already heard of the General Data Protection Regulation (GDPR) and know that it goes into effect on May 25, 2018. If you haven't heard of the GDPR, read this post to understand the fundamentals and check out the resources to have a better understanding, then contact your legal department to know how this new regulation affects your business, then gather your marketing team and put a plan in place to become compliant with the GDPR.

The GDPR is a regulation by the European Union (EU) to protect the digital personal information of its citizens. HubSpot puts it this way: the GDPR enhances the protection of personal data of EU citizens and increases the obligations on organizations who collect or process personalized data. While most of our audience is in the United States and might not do business directly with countries in the EU, please hear this: The GDPR will affect companies in the US, if they collect personal data of EU citizens, knowingly or not. Companies not compliant with the GDPR that are found to be in violation could face fines up to 20 million euros or 4% of the company's global annual revenue, whichever is greater.

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Topics: Marketing, Business Lessons, Email Marketing

How This Year's Oscars Envelope Can Inspire Marketers

Posted by Andrea Garcia on Mar 6, 2018 11:15:00 AM

Last year, I wrote about the Oscar's Best Picture debacle and what marketers could learn from it when thinking about communicating information in print or in digital: add signals of importance (like bold or italics), make it easy to interpret, give readers room with white space, and use the inverted pyramid of importance to convey information. While we don't know if the card inside the envelope was any easier to read this year, we do know that the envelope itself was considerably easier to read, making it harder for the original error in last year's crisis to be repeated—Warren Beatty and Faye Dunaway were given the wrong envelope for the category they were presenting.

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Topics: Web Design, Marketing, Advertising

Shootpro24's Website Copy and Trade Show Booth

Posted by Sparkfactor on Feb 27, 2018 11:30:00 AM

Shootpro24 contacted Sparkfactor to help update their website copy as they redesigned their website. We worked hand in hand with Shootpro24 to make sure the website was immediately conveying what Shootpro24 is all about: amateur and professional videographers and photographers time by being a reliable post-production partner.

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Topics: Marketing

focusIT Website and Marketing Materials

Posted by Sparkfactor on Feb 20, 2018 11:00:00 AM

When Arizona-based company focusIT needed to redesign their website, they came to Sparkfactor. They also wanted a consistent look across many deliverables, which all hinged on the design of the new website.

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Topics: Responsive Web Design, Web Design, Marketing, WordPress

The Auto Show, Virtual Reality, and Impact on Manufacturing

Posted by Andrea Garcia on Feb 14, 2018 10:15:00 AM

This weekend, the Chicago Auto Show opened. The largest in the country, the auto show will bring in over a million people by the time it closes on Monday the 19th. Every year I brave the cold and spend a few hours in McCormick Place getting in and out of cars that I wouldn't otherwise get the chance to.

But this year, the increase of virtual and augmented reality sections throughout the convention center surprised me. I'm used to seeing test drive sections coordined off and Jeeps proving their worth through various obstacles, but this inclusion of developing technology added another dimension to the day. Chevy had a soccer virtual reality section, where kids could pretend to be goalies and try to deflect goals while wearing a headset. Nissan had a Star Wars augmented reality section, which I fully took advantage of. Ford had an elevated simulator, which included hydrolic lifts and three screens. Acura used virtual reality to simulate racing a car. Other companies had various other degrees of simulators and interactivity.

While I hope all the car companies took full advantage of this trade show-like atmosphere to increase their audience, I'm also hoping that this increase in innovative technology on the consumer-facing side also translates to the same or similar technology being using on the manufacturing floor.

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Topics: Manufacturing

7 Essentials Every Title Insurance Website Must Have

Posted by Andrea Garcia on Feb 13, 2018 9:00:00 AM

Sparkfactor is the Fidelity National Title Group's preferred website vendor. Fidelity affiliates can choose between a website template or a fully custom site, both of which are built specifically with title insurance companies in mind. But whichever you choose, do you know what should go into a title insurance website? Continue reading for the seven title insurance website must haves.

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Topics: Web Design, Title Insurance

What The Olympics Can Teach Us About Storytelling

Posted by Andrea Garcia on Feb 8, 2018 11:45:00 AM

I love the Olympics and the Winter Olympics are by far my favorite. I enjoy watching sports you don't even hear of outside of the Olympics: ski jumping, bobsled, skeleton, and, of course, curling. So all of the Olympics promos during the Super Bowl on Sunday got me so excited for the next two weeks of winter-based sports.

According to Wired, NBC is going all out to broadcast this year's events. Not only will sports be airing live across NBC's multiple channels, but the social media team will have streaming clips and live updates across multiple platforms. The thing about this year's website that caught my attention was the amount of storytelling content already up.

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Topics: Advertising, Video & Motion

Most Surprising Commercials of Super Bowl 52

Posted by Andrea Garcia on Feb 6, 2018 4:00:00 PM

 

In terms of this year's commercials, some are calling it the #BoringBowl—although the same cannot be said for the actually game.

Personally, part of the boring aspect is that a significant amount of ads could be found online days before the game. By my count, half of the top ten on USA Today's Ad Meter list were online early last week

While there were some inspiring commercials, most had either already aired or could have been seen online before the game. But who is hyped for the Olympics to start at the end of the week?

So instead of the best ads of this year, let's do the most surprising, the ones we didn't see coming.

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Topics: Advertising

Don't Be Fake: A Lesson to Be Learned Before Buying Followers

Posted by Andrea Garcia on Feb 2, 2018 12:30:00 PM

The New York Times published an article over the weekend detailing records of various celebrities who it seemed had purchased fake followers on their social media accounts, mostly on Twitter. The Chicago Sun-Times even suspended their movie reviewer for it. At first you might be shocked at such a reaction: Why suspend—and potentially fire—someone for something as little as having a few fake followers?

It's not just as simple as having a few fake followers. In fact, it's a lot more complicated than you might think. The in-depth New York Times article focused on many aspects of the situation these celebrities and influencers find themselves. To help you and your company navigate through the potential pitfalls of fake followers, let's take a look at the angles involved.

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Topics: Social Media, Business Lessons

How to Use Trade Shows to Increase Email Subscribers

Posted by Andrea Garcia on Jan 30, 2018 11:30:00 AM

Healthcare, technology, and other industry trade shows are a great way to gain brand recognition, meet leads and customers face-to-face, and network with others in your industry. It's also the perfect time to add interested parties to your email newsletter subscriber list.

Here are the steps you should take during every trade show event to increase the number of subscribers to your email newsletter.

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Topics: Medical, Email Marketing

   
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