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Our Blog

Midwest Performance Cars Porsche Repair Services Ad // Behind the Spark

Posted by Sparkfactor

Jun 7, 2018 9:00:00 AM

Midwest Performance Cars came to Sparkfactor looking for help with an ad. They wanted to place an ad in the Porsche Club of America Chicago’s magazine to advertise their Porsche repair services. They also wanted to update the previous ad to look more inviting and have images take up more space.

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Topics: Behind the Spark, Advertising, Photography, Direct

Back of the Yards Neighborhood Council Annual Report Brochure // Behind the Spark

Posted by Sparkfactor

Apr 26, 2018 8:30:00 AM

The Back of the Yards Neighborhood Council selected Sparkfactor to create an informational brochure and annual report for the Special Service Area #13, the Stockyards Industrial Park, which is under purview of the BYNC.

The content provided from BYNC detailed the services the SSA provides to the area, surrounding community, and business climate. They made it easy to inform their audience about what a Special Service Area is and what SSA #13 has accomplished. We used Adobe to create the tri-fold brochure. Each section has a different background color to distinguish itself from surrounding sections, and the brochure also includes relevant images.

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Topics: Neighborhood Marketing, Behind the Spark, Direct

Brighton Park and Archer Heights SSA #39 Brand Identity and Ad Campaign // Behind the Spark

Posted by Sparkfactor

Apr 19, 2018 8:30:00 AM

In Chicago, there are Special Service Areas (SSAs) throughout the city, streets that are economic thoroughfares in the neighborhood. SSAs are under local neighborhood organizations and provide services to business owners, like facade and building improvements and marketing and advertising of the area.

The Back of the Yards Neighborhood Council has several SSAs under its care, one of which is SSA #39 Brighton Park and Archer Heights, which was established in 2007. These two lesser known neighborhoods on the Southwest Side of the city are connected through the SSA, which runs southwest down a portion of Archer Ave from California in Brighton Park to Pulaski in Archer Heights. The SSA commission wanted to create a brand identity and an ad campaign to increase the awareness of the area, not only to bring in more visitors from around the city and tourists that happen to pass through the transportation in the area, but also to encourage locals to see their neighborhood as a place to invest in with their time and money.

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Topics: Neighborhood Marketing, Behind the Spark, WordPress, Photography, Advertising, Web Design

OnDevon Brand Identity and Ad Campaign // Behind the Spark

Posted by Sparkfactor

Apr 12, 2018 8:30:00 AM

The Rogers Park Business Alliance has a few different City of Chicago Special Service Areas (SSAs) under its purview, including SSA #43. SSA #43 includes a good portion of Devon Avenue (a busy east/west street in Chicago) and a part of Western Avenue (the city's longest continuous street). SSA #43 wanted to develop a brand identity for the area and an ad campaign to draw people—city residents and tourists alike—to the businesses to boost the local economy and show off what Devon has to offer.

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Topics: Neighborhood Marketing, Advertising, Marketing, Photography, Web Design, Behind the Spark, Identity

VistaView CableTec Installation Instructions Video

Posted by Sparkfactor

Oct 23, 2017 11:00:00 AM

VistaView CableTec produces cable railing assembly kits. These kits are easy-to-use and allow the customer to install the kit themselves in less time than the traditional cable railing system.

VistaView CableTec came to Sparkfactor wanting to create a video to instruct customers in how to install their cable railing kits and also to use as marketing for those thinking about cable railing assembly kits over traditional hand crimp systems.

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Topics: Behind the Spark, Video & Motion

Navistar Connected Services Sweepstakes // Behind the Spark

Posted by Sparkfactor

Jul 21, 2017 11:30:00 AM


Navistar Connected Services recently introduced OnCommand Connection Telematics. This new device gives truck owners, operations, and fleets real-time advanced remote diagnostics, including vehicle inspection reports, fault code action plans, and hours of service.

To promote their new product, Navistar launched a sweepstakes, giving away an International Diamond Renewed Prostar truck to one lucky winner. Sparkfactor was hired to create a landing page and form for the sweepstakes, as well as photograph the prize truck.

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Topics: Behind the Spark, Web Design, Photography

Metropolitan Title Agency Rockford Website // Behind the Spark

Posted by Sparkfactor

Jun 8, 2017 11:00:00 AM

Metropolitan Title Agency is a title insurance company located in Rockford, IL. The knowledgeable staff at MTA helps customers close on the properties they fell in love with.

Sparkfactor received a referral from Fidelity National Title Group that Metropolitan Title was interested in redesigning their website. MTA is underwritten by Fidelity National and Sparkfactor is the national preferred website vendor of Fidelity National, so the connection was natural.

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Topics: Title Insurance, Behind the Spark, Web Design, Responsive Web Design

Hello Howard: A Case Study in Neighborhood Marketing // Behind the Spark

Posted by Kate Alpert

May 25, 2017 9:00:00 AM

Originally published on the Women Belong blog.

Even if you're not from Chicago, you've probably heard of the city's elevated public train line, the El. Howard Street is the last stop on the northern end of the El's Red Line. The Howard stop is a transportation hub that bridges the city with the northern suburbs. Historically, the area had been a thriving business district but over the years had declined into an area of storefront vacancies.

In the early 2010s, the Rogers Park Business Alliance worked hard to fill vacancies, develop businesses, and push back against the common negative impression of the area. Two of the goals of the revitalization project were to serve the diverse residents of Rogers Park and for the neighborhood to become a destination for city-dwellers and out-of-towners alike.

In 2012, the Rogers Park Business Alliance released an RFP for the Howard Street SSA #19. The project was to create a neighborhood marketing and branding campaign for Howard Street, the northernmost boundary of the city. Sparkfactor won the project and created a campaign that had immediate results when the campaign launched and also has a lasting legacy that stands today.

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Topics: Behind the Spark, Advertising, Marketing, Neighborhood Marketing

Bolton Medical Trade Show Video // Behind the Spark

Posted by Sparkfactor

Apr 25, 2017 9:00:00 AM

Bolton Medical, a division of the WerfenLife Company, develops products and technology focused on the aorta. The company is committed to improving patient care through its solutions for aortic treatment.

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Topics: Behind the Spark, Video & Motion

Fletcher Jones Audi Showroom Google Tour // Behind the Spark

Posted by Sparkfactor

Mar 23, 2017 12:30:00 PM

When Sparkfactor noticed that there was a new showroom being built just blocks away from our old office in Wicker Park, we reached out to Fletcher Jones Audi to let them know how they could take advantage of a Google virtual tour to let potential customers see into the new showroom. They loved the idea and agreed to have us come back when the showroom was completed.

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Topics: Behind the Spark, Google Maps Business View Photography, Google Maps Business