If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place.
Inbound marketing is a marketing methodology that encourages the integration of multiple marketing tactics, working together to move potential clients down the sales funnel. The goal of inbound marketing is to meet your manufacturing audience where they are in their buying process and create trust through content, all leading to customer acquisition.
As you'll see below, there are four main goals that inbound marketing can accomplish for manufacturers and manufacturing companies. Each goal has certain tactics that work best to accomplish this goal, adding up to a cohesive marketing strategy.