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The Essentials of Inbound Marketing for Manufacturers

Posted by Sparkfactor on Feb 9, 2017 9:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place.

Inbound marketing is a marketing methodology that encourages the integration of multiple marketing tactics, working together to move potential clients down the sales funnel. The goal of inbound marketing is to meet your manufacturing audience where they are in their buying process and create trust through content, all leading to customer acquisition.

As you'll see below, there are four main goals that inbound marketing can accomplish for manufacturers and manufacturing companies. Each goal has certain tactics that work best to accomplish this goal, adding up to a cohesive marketing strategy.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing, Manufacturing

How to Maintain Your Website Like a House

Posted by Andrea Garcia on Jan 12, 2016 11:00:00 AM

You've just come off a website redesign. You love the new design, you think consumers will love it too, and now you can sit back and watch the leads and customers roll in.

Well, that's not exactly true. Maintaining a website is often more than meets the eye. In fact, it's much like having a housekeeping routine—taking preventative measures so everything is in working order, dusting and cleaning happen consistently, and the interior design changes as new items are added and old favorites are relocated.

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Topics: SEO, Web Design, Marketing, Blogging, Inbound Marketing

Climbing Freytag's Pyramid // How to Use Dramatic Structure in Storytelling

Posted by Andrea Garcia on Mar 20, 2015 11:00:00 AM

Storytelling is such a ubiquitous word these days, especially in marketing, that it's starting to become a word without any real meaning. But as a creative writing major, stories still have a special place in my heart. They help me connect with others, to empathize with people around me, to see the world from a different point of view. Stories let me live in a world that's not my own. And that's what we want as marketers, isn't it? We want our audience to see a world in which our product makes their lives better, to feel like they connect with the people in the story, whether real or imaginary. 

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Topics: Blogging, Video & Motion

Trendsetting // 6 Ways to Lead Social in 2015

Posted by Sparkfactor on Dec 16, 2014 10:30:00 AM

The beginning of a new year is filled with resolutions, and an adventorous spirit. In this list, we give you six social media ideas you'll want to consider adding to your 2015 to-do list. They're up-and-coming or new-to-business sites and if you jump on the bandwagon early enough, you'll know the ins and outs of the site before your competition even thinks of having their foot in the door.

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Topics: Social Media, Blogging, eCommerce, Technology

The Essentials of Inbound Marketing

Posted by Sparkfactor on Oct 7, 2014 11:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place. Whether you hire an agency or undergo the process on your own, here are the four main goals of inbound and the accompanied services that you can expect to find in a solid inbound marketing plan.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing

What's A Good Blogger? Sparkfactor Interviews Parr Insurance

Posted by Russell Lord on Aug 6, 2014 11:00:00 AM




When a star client takes their blog and starts running with it, we notice (and so do their clients). We recently interviewed the woman behind Parr Insurance Brokerage's successful website to see just how she's made her new website a success. 

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Topics: SEO, Web Design, Marketing, Advertising, Blogging, Title Insurance, Insurance, Interview

   
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