"OK, Google. Where's the closest Thai restaurant?"
"...Who does the best import luxury car service in Chicago?"
"...Where can I get a neck massage in the Loop?"
When you ask your smartphone questions like these, you hope for a well-chosen list of nearby businesses. The results of that search depend entirely on information brought to the web by individual users - both customers and marketers. According to a Google study, four out of five users search locally, meaning people are searching when and where they want to buy - from a specific street to an entire city. If you're marketing a brick-and-mortar business, you're probably held accountable for being (or not being) on page one. Before you do anything else, take this one simple step to getting on top of search.