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What March Madness Can Teach You About Split Testing

Posted by Andrea Garcia on Mar 15, 2017 8:15:00 AM

During March Madness, it seems like anything can happen. A number one seed can take the whole tournament or be upset by a low-ranking underdog. You can predict, with your bracket, how you think it'll turn out, but only the lucky few will have intact brackets by the Final Four. Maybe you pick based on season-long data and NBA prospects. Or maybe you pick based on school colors and mascots.

With as much time as you might spend developing the perfect March Madness bracket, do you spend that much time on your "marketing bracket"? (That's not really a thing, but go with me here.) There's a marketing term called split testing (or A/B testing) and it's very similar to the scientific method or NCAA brackets: make predictions based on past data, see how it turns out, and apply what you've learned next time.

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Topics: Analytics, Marketing Analytics, Marketing, Conversion

The Essentials of Inbound Marketing for Manufacturers

Posted by Sparkfactor on Feb 9, 2017 9:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place.

Inbound marketing is a marketing methodology that encourages the integration of multiple marketing tactics, working together to move potential clients down the sales funnel. The goal of inbound marketing is to meet your manufacturing audience where they are in their buying process and create trust through content, all leading to customer acquisition.

As you'll see below, there are four main goals that inbound marketing can accomplish for manufacturers and manufacturing companies. Each goal has certain tactics that work best to accomplish this goal, adding up to a cohesive marketing strategy.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing, Manufacturing

How Your Website Can Benefit from a Spring Cleaning

Posted by Sparkfactor on Mar 22, 2016 1:45:00 PM

Now that spring is officially here, spring cleaning is in great effect. Usually this means switching out winter clothes for summer ones, starting landscaping projects, or reorganizing entire households. But it should also mean making sure your website gets a spring cleaning as well.

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Topics: Analytics, Marketing Analytics, Web Design, Marketing, Conversion

The Science of Split Testing // When to Test, What to Test, and What to Expect

Posted by Sparkfactor on Oct 30, 2014 5:49:00 PM

Remember learning about the scientific method in school and thinking, "How will this ever help me in real life?" We have the answer . . . in marketing.

Split testing, or A/B testing, is like doing an experiment on your website, landing page, call-to-action, or any other piece of content. It helps you by putting two variables against each other: one you have used in the past or are currently using, and the one you think will make your content perform better.

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Topics: Analytics, Marketing Analytics, Web Design, Marketing, Conversion, Inbound Marketing

The Essentials of Inbound Marketing

Posted by Sparkfactor on Oct 7, 2014 11:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place. Whether you hire an agency or undergo the process on your own, here are the four main goals of inbound and the accompanied services that you can expect to find in a solid inbound marketing plan.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing

Taking Control of Your Reputation

Posted by Sparkfactor on Sep 29, 2014 3:03:00 PM

Have you ever wondered what your clients really think of you? Try this... start with a Google search for yourself or your company name, then add the word “reviews" to the search. The result is a snapshot of the first impression most people get of your brand online.

Social media, reputation, and search marketing overlap, but each area of your brand's digital PR has its nuances. We'll help untangle them, uncovering tips on how to harness the power of reputation to influence your success (and your power to change your reputation for the better).

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Topics: Social Media, Business Lessons, Trust, Conversion

   
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