Midwest Performance Cars came to Sparkfactor looking for help with an ad. They wanted to place an ad in the Porsche Club of America Chicago’s magazine to advertise their Porsche repair services. They also wanted to update the previous ad to look more inviting and have images take up more space.
The Back of the Yards Neighborhood Council selected Sparkfactor to create an informational brochure and annual report for the Special Service Area #13, the Stockyards Industrial Park, which is under purview of the BYNC.
The content provided from BYNC detailed the services the SSA provides to the area, surrounding community, and business climate. They made it easy to inform their audience about what a Special Service Area is and what SSA #13 has accomplished. We used Adobe to create the tri-fold brochure. Each section has a different background color to distinguish itself from surrounding sections, and the brochure also includes relevant images.
Radiance Fine Jewelry came to Sparkfactor in need of two new brochures to show to prospective clients, and a desire to add a Google virtual tour to their marketing efforts.
Mail vs Email
In a time where digital communications are rapidly increasing, we decided to look in to how email really compares to mail. Have you ever wondered how many more emails than letters we send? What about how much value each medium holds, or how many people take action as a result of a mail or email communication? We aim to answer those questions, and more!
This morning, before heading to work, I opened up the one piece of mail I had from yesterday and it was probably the worst piece of direct marketing I have ever received.
I opened the envelope and saw a haphazardly folded piece of computer paper and a big, flat refrigerator magnet. While the envelope had the name of the real estate company it was from, the letter itself had no distinguishing logos or contact info. Written in Calibri, the letter went right into a paragraph about the Chicago Bears, without actually saying the name 'Chicago Bears.'
In recent years, companies have implemented email marketing campaigns to engage prospects and customers to keep them coming back to the company website or ecommerce site. It's the perfect first step in getting people engaged, but don't miss sight of who the priority is when sending out the emails: the people. The key to successful email marketing campaigns is a strategy that encompasses a personal connection— which could mean the difference between an email being opened and getting sent to the trash bin.
The Edgewater Chamber of Commerce produces an annual neighborhood report to create awareness of its activities benefiting area businesses and residents.
Companies with a long history of using direct mail might not believe email marketing can improve their marketing strategy, but email marketing is a better investment.
When used successfully, email marketing campaigns provide offers and information to consumers at different points in the sales funnel. Email newsletters provide information to passive consumers in the research phase, while coupons or offers can be sent to leads to seal the deal. Confirmation emails reassure newly-signed customers that they made the right choice, and emails for periodic services remind previous customers to return. With email, there are so many ways to communicate efficiently and effectively with potential customers.
The reason email makes sense is because it costs less than direct, gives more information and data, and has the ability to be tested to see what aspects affect performance.
"Always be closing," says Alec Baldwin. But when all a consumer or client receives in their inbox is emails that are trying too hard to sell them something, your message gets lost. In a few steps, you can retrain your contact list to see your messages as valuable again.
In the fall of 2013, the Rogers Park Business Alliance requested the design of a unique brand for their annual Harvest event. The brand identity we created communicates a family-oriented neighborhood festival with energy and diversity. A range of tactics were delivered, including banners, posters, flyers, and highly targeted direct mail.