This post was originally published on November 18, 2014.
One-star reviews—a crisis for business-owners, a wealth of knowledge for consumers. Shoppers use review sites like Yelp to see the best, and the worst, a company can be. For devoted Yelpers, it's the first place to look. For many more, the reviews are the last word—tipping the scales in a long process of vetting local service providers.
In this third and final post in our series, we give you the keys to succeeding at Yelp.