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Yelp // Three DIY Methods to Dominate Local Marketing, Part 3

Posted by Sparkfactor on Jul 15, 2016 9:00:00 AM

This post was originally published on November 18, 2014.

One-star reviews—a crisis for business-owners, a wealth of knowledge for consumers. Shoppers use review sites like Yelp to see the best, and the worst, a company can be. For devoted Yelpers, it's the first place to look. For many more, the reviews are the last word—tipping the scales in a long process of vetting local service providers.

In this third and final post in our series, we give you the keys to succeeding at Yelp.

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Topics: Social Media, Marketing, Local Marketing, DIY Marketing

Angie's List // Three DIY Methods to Dominate Local Marketing, Part 2

Posted by Sparkfactor on Jul 14, 2016 9:00:00 AM

This post was originally published on November 13, 2014.

Being on Angie's List puts your service business front and center with a highly curated audience. Take advantage of the exclusive, paid-membership community, which is a breath of fresh air in the dog eat dog world of online reviews. Just claiming your business is a step in the right direction: businesses with consistently bad reviews don't stay on Angie's List for very long.

In the second of three posts on do-it-yourself marketing in local services, we'll show you the pros and cons of signing up for a service like Angie's List.

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Topics: Social Media, Marketing, Local Marketing, DIY Marketing

Three DIY Methods to Dominate Local Marketing // Google My Business

Posted by Sparkfactor on Jul 13, 2016 12:00:00 PM

This post was originally published on November 6, 2014.

In this series of three posts, we show how businesses in the service industry can use Google My Business, Angie's List, and Yelp to bring in more customers as part of their marketing plan. In our Going Local post, we advocated for using Google My Business because people are searching locally for products when and where they want to buy them. But what if you're not retail or don't have a physical location customers visit?

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Topics: Google Maps Business, Social Media, Marketing, Local Marketing, DIY Marketing

The Best Team is the One You Have // Small Business Employee Advocacy

Posted by Sparkfactor on May 19, 2015 11:30:00 AM

Larger, well-known B2B brands post on social media and receive tons of engagement, albeit with huge marketing efforts and paid advertising. But what about smaller brands or ones that are just starting to take advantage of social as a viable marketing platform? These small businesses will want to consider employee advocacy to help boost social media presence.

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Topics: Social Media, Business Lessons, DIY Marketing

How to Stop "Waiting" On Leads and Start Nurturing Them ... Whether They Have Time or Not

Posted by Sparkfactor on Mar 5, 2015 3:00:00 PM

How many times have you heard "get back to me in a month"? And how many times have you heard that from the same prospect?

In an ideal world, all of our qualified leads would be ready at a moment's notice. But it's not always so simple. While you're waiting for the timing to be right for one lead, you add a calendar reminder to get back in touch, call other leads, continue on your daily routine. But what if you could continue to nurture these leads without directly using sales calls or emails? Read on to learn how to add a personal touch to the automatic and drip email campaigns you're already running.

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Topics: Business Lessons, DIY Marketing

   
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