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Our Blog

Hosting And Servers And You

Posted by Marie Carroll

Aug 11, 2018 9:00:00 AM

Hosting: What Is It?

As your business expands, you’ll need a place to host your presence online. A place to house your website, keep people engaged, and manage increased traffic.  To make your websites accessible across the Internet, you’ll need to choose a web hosting provider. Some well known providers are GoDaddy, DreamHost and Hostgator, which are used by thousands of sites across the web. We hope this brief overview provides some guidance as you navigate servers and hosting.

Continue reading for Sparkfactor’s tips about web hosting and what it does, by using examples from our clients who have come to us for help.

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Topics: Technology, eCommerce, Education, Business Lessons, Server, Web Hosting

NeuralBalance Website // Behind the Spark

Posted by Sparkfactor

Mar 17, 2017 8:30:00 AM

Martha Weinfurter started NeuralBalance in 2008 to work with clients individually to achieve a balanced life using holistic tools. She has learned a variety of methods to help clients achieve a wholeness of being, including being trained in Brain Integration Technique and HeartMath. She also draws on her years of experience and background in nursing. The HeartMath Institute Research Center researches how the brain and the heart communicate and how that relates to the feeling states people can be in. Martha uses an individualized approach for every client, allowing each person to build emotional resilience in their own way.

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Topics: Behind the Spark, Identity, eCommerce, Marketing, Responsive Web Design, Web Design, UX

Gonesh Celebrates Valentine's Day with an Animated Gif // Behind the Spark

Posted by Sparkfactor

Feb 14, 2017 8:00:00 AM

Sparkfactor's long-time client Gonesh Incense enjoys taking a cheeky approach to their monthly emails, letting our designers' imaginations run wild for monthly promotions and holidays like April Fools, Fourth of July, and Valentine's Day.

This year's Valentine's Day email features not only the deal of the day, the promo code, and product images, but also a fun gif that makes it look like heart-shaped confetti is celebrating the deal along with the recipient.

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Topics: Email Marketing, Holiday, eCommerce

Silver Linings Website and Photoshoot // Behind the Spark

Posted by Sparkfactor

Jun 8, 2016 11:00:00 AM

Nick Cullen, founder of Silver Linings Clothing, asked Sparkfactor to give his unique clothing vision a place to live on the Internet. We created simple e-commerce site where guests can purchase Silver Linings' customizable mens dress shirts and interchangeable collars and cuffs. But before we could launch the website, we needed to add images of the available options.

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Topics: Web Design, Photography, Behind the Spark, eCommerce

Be Responsive // From Email to Web and Ecommerce

Posted by Sparkfactor

Apr 20, 2015 11:00:00 AM

Email marketing campaigns don't stop when someone opens your email. If your email is successful, it should lead someone to click on a call-to-action, visit your website, and, eventually, purchase your product or service. When 65% of emails are read on mobile devices (and that number is only continuing to grow), it is important that each step along this buyers journey can be done on multiple devices without sacrificing quality and user experience.

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Topics: Responsive Web Design, Web Design, eCommerce, Email Marketing

Trendsetting // 6 Ways to Lead Social in 2015

Posted by Sparkfactor

Dec 16, 2014 10:30:00 AM

The beginning of a new year is filled with resolutions, and an adventorous spirit. In this list, we give you six social media ideas you'll want to consider adding to your 2015 to-do list. They're up-and-coming or new-to-business sites and if you jump on the bandwagon early enough, you'll know the ins and outs of the site before your competition even thinks of having their foot in the door.

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Topics: Social Media, Blogging, eCommerce, Technology

Prepare for Apple Pay - Get Your Brand Ready in Three Steps

Posted by Sparkfactor

Sep 23, 2014 12:48:00 PM

With the announcement of Apple Pay on September 9, most companies are concerned with how it will affect them in-store. The new near-field communication technology from Apple will connect with the iPhone’s Touch ID to allow consumers to pay for products in-store using their phone, their fingerprint, and a contactless point-of-sale system.

What we're not hearing is how Apple Pay changes mobile purchasing and the giant opportunity for Apple to make consumers more accessible. Online stores connected to Apple Pay will allow users to pay using Touch ID online with the swipe of a finger. It simplifies purchasing to the point where mobile e-comm may finally be viable from a consumer perspective.

We give you three ways to digitally prepare for the roll out:

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Topics: Responsive Web Design, Web Design, eCommerce