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Our Blog

The Importance of the Inbox: What Your Company’s Emails Should Have

Posted by Marie Carroll

Feb 9, 2019 9:30:00 AM

With February beginning, this is a good time to start considering how you engage with your customers outside of face to face. If you are someone who has read up about how to make 2019 your year for your business (attach link) then this is another way to keep the train chugging along. Here at Sparkfactor, for instance, we can assist in one of the very important ways to connect with customers and to have them stay informed: through the inbox. As something everyone checks every day, the power of email marketing is crucial, here is what we suggest you need to know!

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Topics: Business, Email Marketing, Business Lessons, Inbound Marketing

Resources You Need to Develop a GDPR Strategy Immediately

Posted by Sparkfactor

Mar 13, 2018 2:00:00 PM

Most of the information below was found in HubSpot's Create a GDPR Strategy Lesson, as well as other resources, all listed at the bottom of the post for your convenience. This post does not constitute as legal advice and you should always seek legal counsel to see how this regulation will affect your company or organization's specific circumstances.

If your business collects personal data from subscribers, leads, and/or customers, you should have already heard of the General Data Protection Regulation (GDPR) and know that it goes into effect on May 25, 2018. If you haven't heard of the GDPR, read this post to understand the fundamentals and check out the resources to have a better understanding, then contact your legal department to know how this new regulation affects your business, then gather your marketing team and put a plan in place to become compliant with the GDPR.

The GDPR is a regulation by the European Union (EU) to protect the digital personal information of its citizens. HubSpot puts it this way: the GDPR enhances the protection of personal data of EU citizens and increases the obligations on organizations who collect or process personalized data. While most of our audience is in the United States and might not do business directly with countries in the EU, please hear this: The GDPR will affect companies in the US, if they collect personal data of EU citizens, knowingly or not. Companies not compliant with the GDPR that are found to be in violation could face fines up to 20 million euros or 4% of the company's global annual revenue, whichever is greater.

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Topics: Email Marketing, Marketing, Business Lessons

How to Use Trade Shows to Increase Email Subscribers

Posted by Andrea Garcia

Jan 30, 2018 11:30:00 AM

Healthcare, technology, and other industry trade shows are a great way to gain brand recognition, meet leads and customers face-to-face, and network with others in your industry. It's also the perfect time to add interested parties to your email newsletter subscriber list.

Here are the steps you should take during every trade show event to increase the number of subscribers to your email newsletter.

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Topics: Medical, Email Marketing

How Title Companies Can Help Clients Be Less Susceptible to Scams

Posted by Andrea Garcia

Jan 23, 2018 9:00:00 AM

It seems as if every few months a new scam pops up in the news. Whether it targets Netflix watchers, Google users, or an individual, scams leave internet users vulnerable. Scams, of all forms, try to take advantage of people's assumptions to gain private information or money, or both.

In the past year, scams related to real estate purchases increased to nearly $1 billion. The trend in these cyberthefts is that scammers hack into title company or real estate agent email accounts, look for approaching big deals, pose as a reliable contact—complete with real-looking logos and accurate information—and ask for the purchase's money to be sent via wire transfer, with a link to the account. Once sent, the money goes into the account of the cyberthief, not the account of the legitimate company. Here are some ways your title company can make your web presence less susceptible to scam artists and help your audience be less susceptible as well.

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Topics: Title Insurance, Web Design, Email Marketing

How to Take Advantage of Free Email Automation

Posted by Kate Alpert

Jul 11, 2017 9:00:00 AM

MailChimp, an email marketing software company, recently released email automation as part of their free service, which is huge news for small businesses, non-for-profits, and ecommerce sites. This addition is a real game changer in the marketing industry because, unlike more expensive software, it lets businesses of any size take advantage of email marketing automation. Continue reading for some examples of how to take advantage of the free email automation software.

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Topics: Email Marketing

Gonesh Celebrates Valentine's Day with an Animated Gif // Behind the Spark

Posted by Sparkfactor

Feb 14, 2017 8:00:00 AM

Sparkfactor's long-time client Gonesh Incense enjoys taking a cheeky approach to their monthly emails, letting our designers' imaginations run wild for monthly promotions and holidays like April Fools, Fourth of July, and Valentine's Day.

This year's Valentine's Day email features not only the deal of the day, the promo code, and product images, but also a fun gif that makes it look like heart-shaped confetti is celebrating the deal along with the recipient.

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Topics: Email Marketing, Holiday, eCommerce

Digital vs Print: How Different Are Mail and Email?

Posted by Sparkfactor

Oct 20, 2016 9:00:00 AM

This blog originally appeared on Citipost Mail's blog, in association with Boom Online Marketing, and is used here with permission.


Mail vs Email

In a time where digital communications are rapidly increasing, we decided to look in to how email really compares to mail. Have you ever wondered how many more emails than letters we send? What about how much value each medium holds, or how many people take action as a result of a mail or email communication? We aim to answer those questions, and more!

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Topics: Direct, Email Marketing

The Simple B2B Guide to Holiday Email Marketing

Posted by Kate Alpert

Sep 29, 2016 8:30:00 AM

While Black Friday and Cyber Monday are typically focused on businesses with consumer products, B2B companies can also benefit from email marketing during the busiest season of the year. We won't talk about the importance of mobile responsive email or the kind of templates to build or how to set up automation and workflows—this post is to take a look at the ways in which B2B companies can still use email marketing during the holiday season.

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Topics: Email Marketing, Holiday

5 Automated Emails You Need to Send This Holiday Season

Posted by Sparkfactor

Aug 4, 2016 11:05:00 AM

You may already be aware of the benefits of adding automation and workflows into your everyday marketing strategy, but did you know they can also be employed during the holiday marketing season?

Setting up automated email sends can help save time during this upcoming busy season, while also providing customers and clients with the information they need. This list of five automated emails to send this holiday season is a foundation you should start laying down now, months before the holidays arrive.

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Topics: Email Marketing, Holiday

5 Automated Emails You Should Be Sending

Posted by Kate Alpert

Jun 17, 2016 11:30:00 AM

This week is Email Week, so throughout the week we'll be posting insights about the various aspects of email marketing.


Email automation and workflows save companies and businesses time by sending out emails automatically depending on different triggers. It also allows for personalization, once contacts are correctly segmented, and a better understanding of what contacts connect with.

Once you're aware of the benefits of adding automation and workflows to your email marketing strategy, you can start to implement the most relevant aspects. Here are some commonly used email automations to get you started.

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Topics: Email Marketing