When Sparkfactor noticed that there was a new showroom being built just blocks away from our old office in Wicker Park, we reached out to Fletcher Jones Audi to let them know how they could take advantage of a Google virtual tour to let potential customers see into the new showroom. They loved the idea and agreed to have us come back when the showroom was completed.
This weekend at golf's Ryder Cup, the American team beat the European team for the first time in eight years. Celebration was had by all—veteran Phil Mickelson sprayed champagne on watching spectators—and was a great way to end this season of golf.
In 2015, Sparkfactor photographed Google My Business Street View virtual tours of a number of Skokie Park District locations. Included in that list were the Weber Park Golf Course and the Skokie Sports Park, which includes a driving range and mini golf course.
"OK, Google. Where's the closest Thai restaurant?"
"...Who does the best import luxury car service in Chicago?"
"...Where can I get a neck massage in the Loop?"
When you ask your smartphone questions like these, you hope for a well-chosen list of nearby businesses. The results of that search depend entirely on information brought to the web by individual users - both customers and marketers. According to a Google study, four out of five users search locally, meaning people are searching when and where they want to buy - from a specific street to an entire city. If you're marketing a brick-and-mortar business, you're probably held accountable for being (or not being) on page one. Before you do anything else, take this one simple step to getting on top of search.
This post was originally published on November 6, 2014.
In this series of three posts, we show how businesses in the service industry can use Google My Business, Angie's List, and Yelp to bring in more customers as part of their marketing plan. In our Going Local post, we advocated for using Google My Business because people are searching locally for products when and where they want to buy them. But what if you're not retail or don't have a physical location customers visit?
The door to the Gus Giordano Dance School could easily be missed when walking down Clark Street in Andersonville in Chicago. But once you climb the stairs to the second floor, where three of the four dance studios are, you'll see a passion for dance that's hard to miss. Continue reading to see how we shot the Google Business View virtual tour for the Gus Giordano Dance School.
In June, David and I went to the West Loop to discover what the Literacenter had to offer. The Literacenter, home to the Chicago Literacy Alliance, is a shared workspace for nonprofit organizations that are dedicated to the cause of literacy—the first of its kind in the country. Sparkfactor was given the opportunity to photograph this unique space for a Google Business View virtual tour.
When David and I first walked in the door of Allen Organs of Chicago, we knew we were somewhere special.
Last week, Stephen Colbert sat at The Colbert Report desk one last time. While Stephen Colbert won't be leaving TV any time soon (he's going on to host The Late Show in the spring), he did leave a gift for his fans.
"Books. People never really stop loving books."
This quote is uttered by a time-traveler who, at the time, is in the Fifty-First century on a planet called The Library. While The Doctor from BBC's Doctor Who needs his space-traveling TARDIS to explore library-planets, you can discover the futuristic-looking Niles Public Library from the comfort of your home using Google's Business View.