Every year, we celebrate our national independence with breathtaking displays of fireworks. Some are colorful and dazzle the night sky with fantastic colors, others shoot out high-intensity brightness, while others form patterns in the sky. No matter what kind are your favorite, we can all recognize that fireworks burst through the black background of night and then slowly fade out to make room for the next bright display.
Content marketing should work similar to fireworks. Views right after publication cause a post to shoot high in the ranks, but with quality keyword usage, the fade out to zero views should never come. While some posts' views might come crashing down quite quickly after publication, most posts should still be able to fade to the background while still gaining traffic. To maintain quality traffic coming to a post, relevant keywords are absolutely crucial.