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Make Your Content Marketing Explode Like Fireworks

Posted by Andrea Garcia on Jul 4, 2017 9:00:00 AM

Every year, we celebrate our national independence with breathtaking displays of fireworks. Some are colorful and dazzle the night sky with fantastic colors, others shoot out high-intensity brightness, while others form patterns in the sky. No matter what kind are your favorite, we can all recognize that fireworks burst through the black background of night and then slowly fade out to make room for the next bright display.

Content marketing should work similar to fireworks. Views right after publication cause a post to shoot high in the ranks, but with quality keyword usage, the fade out to zero views should never come. While some posts' views might come crashing down quite quickly after publication, most posts should still be able to fade to the background while still gaining traffic. To maintain quality traffic coming to a post, relevant keywords are absolutely crucial.

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Topics: Marketing, Holiday, #InspiredBy

Gonesh Celebrates Valentine's Day with an Animated Gif // Behind the Spark

Posted by Sparkfactor on Feb 14, 2017 8:00:00 AM

Sparkfactor's long-time client Gonesh Incense enjoys taking a cheeky approach to their monthly emails, letting our designers' imaginations run wild for monthly promotions and holidays like April Fools, Fourth of July, and Valentine's Day.

This year's Valentine's Day email features not only the deal of the day, the promo code, and product images, but also a fun gif that makes it look like heart-shaped confetti is celebrating the deal along with the recipient.

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Topics: Email Marketing, Holiday, eCommerce

4 Ways Nonprofits Can Fully Utilize Google Ad Grants

Posted by Sparkfactor on Dec 7, 2016 8:00:00 AM

During the Giving Season (the months between October and December), most nonprofit organizations receive a sizable amount of donations—sometimes as much as half of their yearly donations. As the holiday season can also be a busy time that requires more volunteers than other points throughout the year, getting the word out to those who might be interested in a particular cause can be very important.

That's where Google Ad Grants comes in. Dubbed the AdWords for nonprofits, Ad Grants allows eligible nonprofits to use $10,000 worth of advertising credit every month for free. Keyword-targeted, text-only ads can let people know about the work a foundation does, services that are provided, or volunteer work needed. Here are four types of ads nonprofits can create and tips to increase engagement.

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Topics: Google, Advertising, Holiday, Nonprofit

Here's How to Get Organized Before the Holiday Season

Posted by Andrea Garcia on Oct 7, 2016 8:30:00 AM

October is usually the calm before the storm of the holiday season. Sure, Halloween is at the end of the month, but October is a brief reprieve between the end of summer and Thanksgiving, the start of school and winter holidays. Typically "get organized" is a New Year's resolution, but do it now before the holidays, and you'll go through the busy season much more prepared. Use this time to get organized for the upcoming stress of holiday marketing and personal holiday shopping.

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Topics: Business Lessons, Holiday

The Simple B2B Guide to Holiday Email Marketing

Posted by Kate Alpert on Sep 29, 2016 8:30:00 AM

While Black Friday and Cyber Monday are typically focused on businesses with consumer products, B2B companies can also benefit from email marketing during the busiest season of the year. We won't talk about the importance of mobile responsive email or the kind of templates to build or how to set up automation and workflows—this post is to take a look at the ways in which B2B companies can still use email marketing during the holiday season.

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Topics: Email Marketing, Holiday

Back to School // Start Planning Holiday Marketing Now

Posted by Kate Alpert on Sep 7, 2016 8:30:00 AM

Back-to-school time reminds marketers that the holiday season will be here very soon. Brand recognition is important, especially during the high-buying holiday months. The more familiar consumers are with your name and what you sell or the service you provide, the more likely they are to turn to your company when making their buying decision.

And contrary to popular belief, Cyber Monday isn’t just about products. Fiscal years end, flex benefits expire, tax write-offs are due, and memberships need renewal. So even if your business is the B2B, healthcare, real estate, or service industries, you can benefit from holiday marketing.

For the small business or non-profit marketer, now is the time to formulate a holiday marketing strategy. Find your customers or members where they are, no matter what medium you use.

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Topics: Marketing, Advertising, Holiday

How to Set Your Business up for Success This Holiday Season

Posted by Sparkfactor on Aug 16, 2016 10:00:00 AM

If your business is planning on taking advantage of one (or more) of the post-Thanksgiving shopping days—Black Friday, Small Business Saturday, Cyber Monday—then your marketing team should already have started putting together campaigns and planning promotions, deals, and giveaways to entice consumers to spend their holiday money with your company.

Have they also made sure that your web presence is set up to support those marketing campaigns and help you succeed this holiday season? Here's how to set a foundation throughout all channels and platforms to build your holiday marketing on.

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Topics: Holiday, Marketing

5 Automated Emails You Need to Send This Holiday Season

Posted by Sparkfactor on Aug 4, 2016 11:05:00 AM

You may already be aware of the benefits of adding automation and workflows into your everyday marketing strategy, but did you know they can also be employed during the holiday marketing season?

Setting up automated email sends can help save time during this upcoming busy season, while also providing customers and clients with the information they need. This list of five automated emails to send this holiday season is a foundation you should start laying down now, months before the holidays arrive.

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Topics: Email Marketing, Holiday

Christmas in July // Brainstorm Holiday Marketing Strategies Now

Posted by Kate Alpert on Jul 25, 2016 9:00:00 AM

Today is July 25. There are exactly five months until Christmas. 17 weeks until the weekend of Black Friday and Cyber Monday. 0 more days until you have to start thinking about your holiday marketing strategy.

That's right. The sand hasn't even been wiped off your favorite pair of sandals and it's already time to start thinking about holiday shopping. Preparing ahead of time will help your team in the long run, though, when you have time to plan instead of rushing to put together a last-minute campaign. Here are five areas to start brainstorming about because fall is right around the corner and then we all know what happens next: winter is coming.

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Topics: Holiday, Advertising, Marketing

Behind the Spark // Dollop Coffee & Hoosier Mama Pie Company

Posted by Sparkfactor on Mar 11, 2016 12:00:00 PM

In honor of Pi Day on Monday, we're looking back at when we photographed Hoosier Mama Pie Company and Dollop Coffee in Evanston for a Google Business View virtual tour.

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Topics: Google Maps Business, Google Maps Business View Photography, Holiday, Behind the Spark

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