Our Blog

The Power of Local SEO For Your Business (Infographic)

Posted by Sparkfactor on Dec 15, 2016 11:15:00 AM

As Google search becomes more sophisticated, search engine optimization (SEO) follows in its footsteps. The rise of mobile users has led to a golden age for local SEO, but it’s also created a huge need for businesses to optimize for both standard and local search results if they want to maximize their organic rankings. Luckily, efforts for one can benefit the other.

Let's look at the growing importance of local SEO for 2017 and beyond, including an infographic that shows your business how to get started with local SEO today.

Read More

Topics: SEO, Marketing, Local Marketing

How Google's New Local Search Algorithm Will Affect Your Business

Posted by Sparkfactor on Dec 7, 2016 8:10:00 AM

Back in September, Sparkfactor learned from RevLocal and Search Engine Land that Google recently updated their local search algorithm, which will affect your website's search engine optimization. Here's what we know.

Read More

Topics: Google, Local Marketing

Local Marketing // 13 Ideas to Spark Your Imagination

Posted by Andrea Garcia on Jul 20, 2016 9:00:00 AM

With the recent rise of Pokémon GO, small and local businesses are looking to capitalize on all the extra foot traffic, so now is a great time to evaluate your local marketing strategy.

Read More

Topics: Local Marketing

Going Local // Local Searches, Google My Business, and You

Posted by Sparkfactor on Jul 18, 2016 9:00:00 AM

"OK, Google. Where's the closest Thai restaurant?"

"...Who does the best import luxury car service in Chicago?"

"...Where can I get a neck massage in the Loop?"

When you ask your smartphone questions like these, you hope for a well-chosen list of nearby businesses. The results of that search depend entirely on information brought to the web by individual users - both customers and marketers. According to a Google study, four out of five users search locally, meaning people are searching when and where they want to buy - from a specific street to an entire city. If you're marketing a brick-and-mortar business, you're probably held accountable for being (or not being) on page one. Before you do anything else, take this one simple step to getting on top of search.

Read More

Topics: Google Maps Business, Social Media, Restaurants, Community, Local Marketing

Yelp // Three DIY Methods to Dominate Local Marketing, Part 3

Posted by Sparkfactor on Jul 15, 2016 9:00:00 AM

This post was originally published on November 18, 2014.

One-star reviews—a crisis for business-owners, a wealth of knowledge for consumers. Shoppers use review sites like Yelp to see the best, and the worst, a company can be. For devoted Yelpers, it's the first place to look. For many more, the reviews are the last word—tipping the scales in a long process of vetting local service providers.

In this third and final post in our series, we give you the keys to succeeding at Yelp.

Read More

Topics: Social Media, Marketing, Local Marketing, DIY Marketing

Angie's List // Three DIY Methods to Dominate Local Marketing, Part 2

Posted by Sparkfactor on Jul 14, 2016 9:00:00 AM

This post was originally published on November 13, 2014.

Being on Angie's List puts your service business front and center with a highly curated audience. Take advantage of the exclusive, paid-membership community, which is a breath of fresh air in the dog eat dog world of online reviews. Just claiming your business is a step in the right direction: businesses with consistently bad reviews don't stay on Angie's List for very long.

In the second of three posts on do-it-yourself marketing in local services, we'll show you the pros and cons of signing up for a service like Angie's List.

Read More

Topics: Social Media, Marketing, Local Marketing, DIY Marketing

Three DIY Methods to Dominate Local Marketing // Google My Business

Posted by Sparkfactor on Jul 13, 2016 12:00:00 PM

This post was originally published on November 6, 2014.

In this series of three posts, we show how businesses in the service industry can use Google My Business, Angie's List, and Yelp to bring in more customers as part of their marketing plan. In our Going Local post, we advocated for using Google My Business because people are searching locally for products when and where they want to buy them. But what if you're not retail or don't have a physical location customers visit?

Read More

Topics: Google Maps Business, Social Media, Marketing, Local Marketing, DIY Marketing

   
Ignite a Spark

sparkfactor is a full service digital agency in the heart of Chicago's West Loop. We design and build amazing websites and bring life to stories through videos, motion graphics and social media.

Sign up for a custom audit of your current marketing. It takes less than 60 seconds. We'll give you a fresh perspective that's informative, powerful and free.

                                   

Subscribe to Sparkfactor's Insights Blog

Recent Posts