Our Blog

The Auto Show, Virtual Reality, and Impact on Manufacturing

Posted by Andrea Garcia on Feb 14, 2018 10:15:00 AM

This weekend, the Chicago Auto Show opened. The largest in the country, the auto show will bring in over a million people by the time it closes on Monday the 19th. Every year I brave the cold and spend a few hours in McCormick Place getting in and out of cars that I wouldn't otherwise get the chance to.

But this year, the increase of virtual and augmented reality sections throughout the convention center surprised me. I'm used to seeing test drive sections coordined off and Jeeps proving their worth through various obstacles, but this inclusion of developing technology added another dimension to the day. Chevy had a soccer virtual reality section, where kids could pretend to be goalies and try to deflect goals while wearing a headset. Nissan had a Star Wars augmented reality section, which I fully took advantage of. Ford had an elevated simulator, which included hydrolic lifts and three screens. Acura used virtual reality to simulate racing a car. Other companies had various other degrees of simulators and interactivity.

While I hope all the car companies took full advantage of this trade show-like atmosphere to increase their audience, I'm also hoping that this increase in innovative technology on the consumer-facing side also translates to the same or similar technology being using on the manufacturing floor.

Read More

Topics: Manufacturing

The Essentials of Inbound Marketing for Manufacturers

Posted by Sparkfactor on Feb 9, 2017 9:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place.

Inbound marketing is a marketing methodology that encourages the integration of multiple marketing tactics, working together to move potential clients down the sales funnel. The goal of inbound marketing is to meet your manufacturing audience where they are in their buying process and create trust through content, all leading to customer acquisition.

As you'll see below, there are four main goals that inbound marketing can accomplish for manufacturers and manufacturing companies. Each goal has certain tactics that work best to accomplish this goal, adding up to a cohesive marketing strategy.

Read More

Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing, Manufacturing

   
Ignite a Spark

sparkfactor is a full service digital agency in the heart of Chicago's West Loop. We design and build amazing websites and bring life to stories through videos, motion graphics and social media.

Sign up for a custom audit of your current marketing. It takes less than 60 seconds. We'll give you a fresh perspective that's informative, powerful and free.

                                   

Subscribe to Sparkfactor's Insights Blog

Recent Posts