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What March Madness Can Teach You About Split Testing

Posted by Andrea Garcia on Mar 15, 2017 8:15:00 AM

During March Madness, it seems like anything can happen. A number one seed can take the whole tournament or be upset by a low-ranking underdog. You can predict, with your bracket, how you think it'll turn out, but only the lucky few will have intact brackets by the Final Four. Maybe you pick based on season-long data and NBA prospects. Or maybe you pick based on school colors and mascots.

With as much time as you might spend developing the perfect March Madness bracket, do you spend that much time on your "marketing bracket"? (That's not really a thing, but go with me here.) There's a marketing term called split testing (or A/B testing) and it's very similar to the scientific method or NCAA brackets: make predictions based on past data, see how it turns out, and apply what you've learned next time.

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Topics: Analytics, Marketing Analytics, Marketing, Conversion

The Essentials of Inbound Marketing for Manufacturers

Posted by Sparkfactor on Feb 9, 2017 9:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place.

Inbound marketing is a marketing methodology that encourages the integration of multiple marketing tactics, working together to move potential clients down the sales funnel. The goal of inbound marketing is to meet your manufacturing audience where they are in their buying process and create trust through content, all leading to customer acquisition.

As you'll see below, there are four main goals that inbound marketing can accomplish for manufacturers and manufacturing companies. Each goal has certain tactics that work best to accomplish this goal, adding up to a cohesive marketing strategy.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing, Manufacturing

Increase Conversions by Removing Unnecessary Landing Page Elements

Posted by Sparkfactor on Jun 23, 2016 12:00:00 PM

There is a common misbelief in search engine and conversion optimization that stuffing a page to the gills with copy and calls to action is the way to increase conversion rates. In reality, simple, focused landing pages help viewers concentrate on the offer and decide if it's right for them, leading to more, and better quality, conversions. Landing pages should have a singular focus—the offer, the request for more information, the consultation form—and every element on the landing page should be directly related to that focus.

Here are four elements you should remove from your landing pages to reduce audience confusion and increase conversions.

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Topics: Marketing Analytics, Web Design, Marketing, Business Lessons, Inbound Marketing

How Your Website Can Benefit from a Spring Cleaning

Posted by Sparkfactor on Mar 22, 2016 1:45:00 PM

Now that spring is officially here, spring cleaning is in great effect. Usually this means switching out winter clothes for summer ones, starting landscaping projects, or reorganizing entire households. But it should also mean making sure your website gets a spring cleaning as well.

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Topics: Analytics, Marketing Analytics, Web Design, Marketing, Conversion

Be SMART in 2016 // How Inbound Marketing Can Help You Achieve Your Goals

Posted by Sparkfactor on Dec 21, 2015 11:30:00 AM

If you're implementing an inbound marketing strategy for the first time in 2016, or if you've been running inbound campaigns for years, you'll want a way to measure your success. One way to do that is to set up realistic goals and monitor them throughout the year. The SMART goal-setting method can help you and your company set goals that can be evaluated over the course of the year.

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Topics: Analytics, Marketing Analytics, Marketing, Business Lessons

Get SMART About Your Marketing Goals

Posted by Sparkfactor on Jan 19, 2015 1:00:00 PM

New Years is a time to make resolutions, whether they're personal or professional. Now is the perfect time to reflect on your achievements and struggles from 2014 and to assess your marketing goals for 2015. The best way to set goals is the SMART way: specific, measurable, attainable, relevant, and timely. This method of goal-setting gets you to think about where you want to be in a month, a quarter, or even a year, and helps you step-by-step to achieve those objectives. Each goal should fit in each of these five categories.

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Topics: Analytics, Marketing Analytics, Marketing, Business Lessons

The Science of Split Testing // When to Test, What to Test, and What to Expect

Posted by Sparkfactor on Oct 30, 2014 5:49:00 PM

Remember learning about the scientific method in school and thinking, "How will this ever help me in real life?" We have the answer . . . in marketing.

Split testing, or A/B testing, is like doing an experiment on your website, landing page, call-to-action, or any other piece of content. It helps you by putting two variables against each other: one you have used in the past or are currently using, and the one you think will make your content perform better.

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Topics: Analytics, Marketing Analytics, Web Design, Marketing, Conversion, Inbound Marketing

The Essentials of Inbound Marketing

Posted by Sparkfactor on Oct 7, 2014 11:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place. Whether you hire an agency or undergo the process on your own, here are the four main goals of inbound and the accompanied services that you can expect to find in a solid inbound marketing plan.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing

The Risks of Big Data and Rewards of Refined Analytics

Posted by Sparkfactor on Jun 27, 2014 10:41:00 AM

Measuring Marketing Success?

You're not alone if you're overwhelmed by the quantity of data associated with your marketing efforts. Dealing with the scale and complexity of measurable data tops the list of concerns for executives in all fields. Problems with big data include complexity, bias, and bugs. The more data there is, the more complex it becomes. As the amount of data collected increases, so will the connections that can be made. As a result of this complexity, it can be hard to find connections within data in order to create valuable insights. Additionally, sometimes our biases can produce an unrealistic interpretation of data. In our own heads, we have conclusions that can sometimes manipulate the data to make it true. Furthermore, whether the data works or not, or if there is a big - this can be problematic. Data can reveal insights that can create an aha moment or make you terrified. Always double check your data and be cautious with those "too good to be true" results. 

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Topics: Analytics, Marketing Analytics, Big data

   
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