During the Giving Season (the months between October and December), most nonprofit organizations receive a sizable amount of donations—sometimes as much as half of their yearly donations. As the holiday season can also be a busy time that requires more volunteers than other points throughout the year, getting the word out to those who might be interested in a particular cause can be very important.
That's where Google Ad Grants comes in. Dubbed the AdWords for nonprofits, Ad Grants allows eligible nonprofits to use $10,000 worth of advertising credit every month for free. Keyword-targeted, text-only ads can let people know about the work a foundation does, services that are provided, or volunteer work needed. Here are four types of ads nonprofits can create and tips to increase engagement.