Our Blog

focusIT Website and Marketing Materials

Posted by Sparkfactor on Feb 20, 2018 11:00:00 AM

When Arizona-based company focusIT needed to redesign their website, they came to Sparkfactor. They also wanted a consistent look across many deliverables, which all hinged on the design of the new website.

Read More

Topics: Web Design, Responsive Web Design, WordPress, Marketing

Metropolitan Title Agency Rockford Website // Behind the Spark

Posted by Sparkfactor on Jun 8, 2017 11:00:00 AM

Metropolitan Title Agency is a title insurance company located in Rockford, IL. The knowledgeable staff at MTA helps customers close on the properties they fell in love with.

Sparkfactor received a referral from Fidelity National Title Group that Metropolitan Title was interested in redesigning their website. MTA is underwritten by Fidelity National and Sparkfactor is the national preferred website vendor of Fidelity National, so the connection was natural.

Read More

Topics: Title Insurance, Behind the Spark, Web Design, Responsive Web Design

NeuralBalance Website // Behind the Spark

Posted by Sparkfactor on Mar 17, 2017 8:30:00 AM

Martha Weinfurter started NeuralBalance in 2008 to work with clients individually to achieve a balanced life using holistic tools. She has learned a variety of methods to help clients achieve a wholeness of being, including being trained in Brain Integration Technique and HeartMath. She also draws on her years of experience and background in nursing. The HeartMath Institute Research Center researches how the brain and the heart communicate and how that relates to the feeling states people can be in. Martha uses an individualized approach for every client, allowing each person to build emotional resilience in their own way.

Read More

Topics: Behind the Spark, Identity, eCommerce, Marketing, Responsive Web Design, Web Design, UX

How Do You Know It's Time for a New Website?

Posted by Kate Alpert on Oct 18, 2016 8:30:00 AM

Below are some questions that title companies should ask themselves:
  • Do you have a website?
  • Is your site mobile responsive?
  • Can customers place an online title order?
  • Can you update or add your own content to the site?

If your answer was ‘no’ to any or all of the above, it is definitely time for a new website—or create one for the first time.

Get a website

Having a website is crucial. Many customers and companies will not do business with an entity that doesn’t have a website. A website serves as the best resource for potential new clients and existing customers to search your location, contact information, and hours of operation. The first impression your website makes to a visitor has an impact on whether or not they trust their business to you or another company.

Read More

Topics: Web Design, Responsive Web Design, Title Insurance

Behind the Spark // Codifyd Website Redesign

Posted by Sparkfactor on May 20, 2016 12:00:00 PM

Codifyd came to Sparkfactor at the beginning of the year to redesign their website. They wanted a clean site that wouldn't overwhelm visitors. The site needed to appeal to both millennials and older generations and target Codifyd's two audiences: industrial distributors and manufacturers.

Read More

Topics: Responsive Web Design, Web Design, WordPress

Website Cost and What to Consider

Posted by Sparkfactor on May 2, 2016 1:30:00 PM

"How much does a website cost?" It's a question we answer all the time. There's no one way to respond to that question and a lot of factors contribute to cost and some of them may surprise you . . .

Starting each web design project with open communication is essential. An ongoing conversation between a client and their agency helps ensure fluid delivery of the final product—the functionality as well as the design. When your agency or developer asks questions up front, they're making sure your needs are met and not just going off their own assumptions. It starts with laying out the goals of the site, and some common technical questions we ask every time—everything else is built on these basics. With a clear understanding of the business strategy and core functionality, the question of cost can be narrowed down based on the demands of four factors: size, design, development, and the mobile approach. Here's what we consider for each.

Read More

Topics: Responsive Web Design, Web Design

The Importance of Mobile in Online Donations

Posted by Sparkfactor on Dec 16, 2015 11:30:00 AM

The end of the year can be an important time for nonprofit organizations—ten percent of annual giving occurs on the last three days of the year. Many are wrapping up the fiscal year while many gift-givers are searching for ways to make a difference with their gifts. The invention of the Internet made it possible for those do-gooders to have the option to donate right at the tip of their fingertips. Now, with the growing popularity of mobile devices, including smartphones and tablets, being able to donate is even easier. Here is why your organization's site should have a secure, branded responsive donation page.

Read More

Topics: Responsive Web Design, Nonprofit

Why Responsive Web Design is Important

Posted by Sparkfactor on Nov 3, 2015 12:00:00 PM

What is responsive web design?

Responsive web design is a way of designing a website so that it adapts—or responds—to any device: a huge desktop monitor, a laptop computer, a tablet, a smartphone, and everything in between. A web developer purposefully designs and writes the code for the website in a way that will give the user the best experience no matter what the screen size of the device being used. The goal of responsive website design is to provide a comprehensive experience for the user, while also eliminating the need for a mobile-only website and the worry that the site won't be user-friendly at non-traditional sizes.

Read More

Topics: SEO, UX, Responsive Web Design, Web Design

9 Questions Title Companies Need to Ask to Maximize Website Impact

Posted by Kate Alpert on Aug 4, 2015 11:00:00 AM

It can be hard to determine when a website is due for a redesign. You've used it for years and it has served you well. But what seems to you as modern, welcoming, and helpful can seem to potential customers as outdated and hard to use. To determine if your title insurance website has gotten to that point, ask yourself these questions. 

Read More

Topics: Responsive Web Design, Web Design, Title Insurance, Insurance

Mobile-Friendliness and You // Web Options in This Brave New World

Posted by Sparkfactor on Apr 28, 2015 12:00:00 PM

While the Google algorithm update released on April 21, 2015 isn't the end of the world, even though the nickname Mobileggedon suggests otherwise, it could do damage to how you rank on mobile Google searches. If you're not currently using any sort of mobile-friendly template, here are the options to consider.

Read More

Topics: Responsive Web Design, Web Design

Ignite a Spark

sparkfactor is a full service digital agency in the heart of Chicago's West Loop. We design and build amazing websites and bring life to stories through videos, motion graphics and social media.

Sign up for a custom audit of your current marketing. It takes less than 60 seconds. We'll give you a fresh perspective that's informative, powerful and free.


Subscribe to Sparkfactor's Insights Blog

Recent Posts