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Our Blog

#InspiredBy Foodies // Chicago Restaurant Week

Posted by Sparkfactor

Jan 25, 2018 11:30:00 AM

What's the one thing you've always wanted to eat? A steak at Morton's, Indian-Latin fusion from Vermilion, tapas from Nacional 27? Or maybe it's about where you've always wanted to eat: seated under the skylight ceiling at Summer House Santa Monica, see the inside of one of Rick Bayless' restaurants.

No matter the reason, the eleventh annual Chicago Restaurant Week is the time for all food-lovers in Chicago. Take advantage of the fixed price menus from over 350 restaurants around the Chicagoland area from January 26 to February 8 and eat your way around the city for as little as $22 a meal. Go to locations you've never even heard of and places you've always wanted to try.

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Topics: #InspiredBy, Restaurants

Going Local // Local Searches, Google My Business, and You

Posted by Sparkfactor

Jul 18, 2016 9:00:00 AM

"OK, Google. Where's the closest Thai restaurant?"

"...Who does the best import luxury car service in Chicago?"

"...Where can I get a neck massage in the Loop?"

When you ask your smartphone questions like these, you hope for a well-chosen list of nearby businesses. The results of that search depend entirely on information brought to the web by individual users - both customers and marketers. According to a Google study, four out of five users search locally, meaning people are searching when and where they want to buy - from a specific street to an entire city. If you're marketing a brick-and-mortar business, you're probably held accountable for being (or not being) on page one. Before you do anything else, take this one simple step to getting on top of search.

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Topics: Google Maps Business, Social Media, Restaurants, Community, Local Marketing

OpenTable Benefits

Posted by Sparkfactor

Oct 14, 2014 11:00:00 AM

Have you ever forgot to book that ever-important dinner reservation? OpenTable might just be your lifesaver.

OpenTable has become a reliable and efficient way for customers to secure reservations at some of the greatest eating establishments not only in Chicago, but across the country. OpenTable combines the immediacy of reservations with the convenience of booking a table via the web or a mobile app, anytime, anywhere.

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Topics: UX, OpenTable, Restaurants