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The Essentials of Inbound Marketing for Manufacturers

Posted by Sparkfactor on Feb 9, 2017 9:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place.

Inbound marketing is a marketing methodology that encourages the integration of multiple marketing tactics, working together to move potential clients down the sales funnel. The goal of inbound marketing is to meet your manufacturing audience where they are in their buying process and create trust through content, all leading to customer acquisition.

As you'll see below, there are four main goals that inbound marketing can accomplish for manufacturers and manufacturing companies. Each goal has certain tactics that work best to accomplish this goal, adding up to a cohesive marketing strategy.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing, Manufacturing

The Power of Local SEO For Your Business (Infographic)

Posted by Sparkfactor on Dec 15, 2016 11:15:00 AM

As Google search becomes more sophisticated, search engine optimization (SEO) follows in its footsteps. The rise of mobile users has led to a golden age for local SEO, but it’s also created a huge need for businesses to optimize for both standard and local search results if they want to maximize their organic rankings. Luckily, efforts for one can benefit the other.

Let's look at the growing importance of local SEO for 2017 and beyond, including an infographic that shows your business how to get started with local SEO today.

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Topics: Local Marketing, SEO, Marketing

What Content Marketers Can Learn from Scrabble

Posted by Andrea Garcia on Apr 13, 2016 10:00:00 AM

We've all probably played Scrabble before—three in five households across the country own a Scrabble game—but whether we've played it well is another matter, at least in my case. That experience you have with the game can become beneficial when developing a content marketing strategy. To celebrate National Scrabble Day today, let's look at how Scrabble can teach us valuable lessons that apply to content marketing.

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Topics: SEO, Inbound Marketing, #InspiredBy

Top 10 Tips for Awesome SEO

Posted by Sparkfactor on Apr 5, 2016 12:00:00 PM

What’s all the fuss about S-E-O? It’s what brings people with questions to the people with answers.

Every time you search for something on your favorite search engine, there is a complex algorithm that calculates the relevance of the search terms to the content of your website. To make sure that your website has a strong relevance to search terms, you need to have strong connections between your website and potential search terms—and search engine optimization is born!

If you’re feeling a little confused about how this all works, here is a bite-sized guide to some of the most important facets of SEO.

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Topics: SEO

How to Maintain Your Website Like a House

Posted by Andrea Garcia on Jan 12, 2016 11:00:00 AM

You've just come off a website redesign. You love the new design, you think consumers will love it too, and now you can sit back and watch the leads and customers roll in.

Well, that's not exactly true. Maintaining a website is often more than meets the eye. In fact, it's much like having a housekeeping routine—taking preventative measures so everything is in working order, dusting and cleaning happen consistently, and the interior design changes as new items are added and old favorites are relocated.

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Topics: SEO, Web Design, Marketing, Blogging, Inbound Marketing

Why Responsive Web Design is Important

Posted by Sparkfactor on Nov 3, 2015 12:00:00 PM

What is responsive web design?

Responsive web design is a way of designing a website so that it adapts—or responds—to any device: a huge desktop monitor, a laptop computer, a tablet, a smartphone, and everything in between. A web developer purposefully designs and writes the code for the website in a way that will give the user the best experience no matter what the screen size of the device being used. The goal of responsive website design is to provide a comprehensive experience for the user, while also eliminating the need for a mobile-only website and the worry that the site won't be user-friendly at non-traditional sizes.

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Topics: SEO, UX, Responsive Web Design, Web Design

The Essentials of Inbound Marketing

Posted by Sparkfactor on Oct 7, 2014 11:00:00 AM

If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place. Whether you hire an agency or undergo the process on your own, here are the four main goals of inbound and the accompanied services that you can expect to find in a solid inbound marketing plan.

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Topics: SEO, Marketing Analytics, Web Design, Social Media, Blogging, Conversion, Inbound Marketing

What's A Good Blogger? Sparkfactor Interviews Parr Insurance

Posted by Russell Lord on Aug 6, 2014 11:00:00 AM

When a star client takes their blog and starts running with it, we notice (and so do their clients). We recently interviewed the woman behind Parr Insurance Brokerage's successful website to see just how she's made her new website a success. 

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Topics: SEO, Web Design, Marketing, Advertising, Blogging, Title Insurance, Insurance, Interview

How to Add Author Credit for Google Search Results

Posted by Sparkfactor on Jun 23, 2014 10:13:15 AM

What is Google Authorship?

You have probably seen this hundreds of times by now in your search results. You're looking for an article or story and right at the top of the list of search results is what looks like a great article. It has a great title and introduction and seems to be rather informative and look -- there's even a photo of the author itself and they appear to be a cool/smart/fun/good-looking person, too! Then, I bet you're wondering how to add author credit for google search results, too?

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Topics: Google, SEO

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