Last April I spent a very rainy and cold Saturday traveling around Chicago with some friends, running in and out bookstores, collecting punchcards. It was the last Saturday of the month—Independent Bookstore Day—and we were participating in the first My Chicago Bookstore Challenge: if you visited 10 of the participating independent bookstores throughout the city and suburbs, you received a 10% discount from all participating stores for the next year; if you visited 15, you got 15%. We succeeded in visiting 11 participating bookstores and several more that weren't on the list, just for fun.
Baseball is back! Today was supposed to be the opening day for Wrigley Field, but with the snow that fell this morning in Chicago, the Cubs decided to postpone the game, while the White Sox found a pretty ingenious way of dealing with the snow on their field to still play their home opener.
As the Cubs were prepping for Opening Day, I'm sure they wanted to get as many people as possible in the stands. In the days leading up April 9, I came across Facebook ads in my feed reminding me that Opening Day tickets were still available.
The ads themselves are simple: nine words, the Cubs hashtag for the year, and a couple of photos with stadium seats. But there's so much communicated in such a simple ad that it should act as the template for your future social ads.
The New York Times published an article over the weekend detailing records of various celebrities who it seemed had purchased fake followers on their social media accounts, mostly on Twitter. The Chicago Sun-Times even suspended their movie reviewer for it. At first you might be shocked at such a reaction: Why suspend—and potentially fire—someone for something as little as having a few fake followers?
It's not just as simple as having a few fake followers. In fact, it's a lot more complicated than you might think. The in-depth New York Times article focused on many aspects of the situation these celebrities and influencers find themselves. To help you and your company navigate through the potential pitfalls of fake followers, let's take a look at the angles involved.
If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you've come to the right place.
Inbound marketing is a marketing methodology that encourages the integration of multiple marketing tactics, working together to move potential clients down the sales funnel. The goal of inbound marketing is to meet your manufacturing audience where they are in their buying process and create trust through content, all leading to customer acquisition.
As you'll see below, there are four main goals that inbound marketing can accomplish for manufacturers and manufacturing companies. Each goal has certain tactics that work best to accomplish this goal, adding up to a cohesive marketing strategy.
"OK, Google. Where's the closest Thai restaurant?"
"...Who does the best import luxury car service in Chicago?"
"...Where can I get a neck massage in the Loop?"
When you ask your smartphone questions like these, you hope for a well-chosen list of nearby businesses. The results of that search depend entirely on information brought to the web by individual users - both customers and marketers. According to a Google study, four out of five users search locally, meaning people are searching when and where they want to buy - from a specific street to an entire city. If you're marketing a brick-and-mortar business, you're probably held accountable for being (or not being) on page one. Before you do anything else, take this one simple step to getting on top of search.
This post was originally published on November 18, 2014.
One-star reviews—a crisis for business-owners, a wealth of knowledge for consumers. Shoppers use review sites like Yelp to see the best, and the worst, a company can be. For devoted Yelpers, it's the first place to look. For many more, the reviews are the last word—tipping the scales in a long process of vetting local service providers.
In this third and final post in our series, we give you the keys to succeeding at Yelp.
This post was originally published on November 13, 2014.
Being on Angie's List puts your service business front and center with a highly curated audience. Take advantage of the exclusive, paid-membership community, which is a breath of fresh air in the dog eat dog world of online reviews. Just claiming your business is a step in the right direction: businesses with consistently bad reviews don't stay on Angie's List for very long.
In the second of three posts on do-it-yourself marketing in local services, we'll show you the pros and cons of signing up for a service like Angie's List.
This post was originally published on November 6, 2014.
In this series of three posts, we show how businesses in the service industry can use Google My Business, Angie's List, and Yelp to bring in more customers as part of their marketing plan. In our Going Local post, we advocated for using Google My Business because people are searching locally for products when and where they want to buy them. But what if you're not retail or don't have a physical location customers visit?
To say that Pokémon GO is the newest trend in gaming is an understatement. The augmented reality smartphone game plays off of the '90s nostalgia of millenials and the newest technology obsession of Gen Z-ers and since the game debuted last week, it is close to surpassing the number of Twitter's daily users. So what is this new game all about and how can your small business capitalize on its popularity?
In this social media frenzy we call life, it can be hard to tell where you, and your business, should spend time. Pinterest, a social media site where users can ‘pin’ pictures from websites to a virtual pinboard, is worth that valuable time, especially as a part of a successful social media strategy.
Why use Pinterest for business, you ask?
Topics: Social Media