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Our Blog

7 Essentials Every Title Insurance Website Must Have

Posted by Andrea Garcia

Feb 13, 2018 9:00:00 AM

Sparkfactor is the Fidelity National Title Group's preferred website vendor. Fidelity affiliates can choose between a website template or a fully custom site, both of which are built specifically with title insurance companies in mind. But whichever you choose, do you know what should go into a title insurance website? Continue reading for the seven title insurance website must haves.

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Topics: Web Design, Title Insurance

How Title Companies Can Help Clients Be Less Susceptible to Scams

Posted by Andrea Garcia

Jan 23, 2018 9:00:00 AM

It seems as if every few months a new scam pops up in the news. Whether it targets Netflix watchers, Google users, or an individual, scams leave internet users vulnerable. Scams, of all forms, try to take advantage of people's assumptions to gain private information or money, or both.

In the past year, scams related to real estate purchases increased to nearly $1 billion. The trend in these cyberthefts is that scammers hack into title company or real estate agent email accounts, look for approaching big deals, pose as a reliable contact—complete with real-looking logos and accurate information—and ask for the purchase's money to be sent via wire transfer, with a link to the account. Once sent, the money goes into the account of the cyberthief, not the account of the legitimate company. Here are some ways your title company can make your web presence less susceptible to scam artists and help your audience be less susceptible as well.

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Topics: Title Insurance, Web Design, Email Marketing

Metropolitan Title Agency Rockford Website // Behind the Spark

Posted by Sparkfactor

Jun 8, 2017 11:00:00 AM

Metropolitan Title Agency is a title insurance company located in Rockford, IL. The knowledgeable staff at MTA helps customers close on the properties they fell in love with.

Sparkfactor received a referral from Fidelity National Title Group that Metropolitan Title was interested in redesigning their website. MTA is underwritten by Fidelity National and Sparkfactor is the national preferred website vendor of Fidelity National, so the connection was natural.

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Topics: Title Insurance, Behind the Spark, Web Design, Responsive Web Design

How Do You Know It's Time for a New Website?

Posted by Kate Alpert

Oct 18, 2016 8:30:00 AM

Below are some questions that title companies should ask themselves:
  • Do you have a website?
  • Is your site mobile responsive?
  • Can customers place an online title order?
  • Can you update or add your own content to the site?

If your answer was ‘no’ to any or all of the above, it is definitely time for a new website—or create one for the first time.

Get a website

Having a website is crucial. Many customers and companies will not do business with an entity that doesn’t have a website. A website serves as the best resource for potential new clients and existing customers to search your location, contact information, and hours of operation. The first impression your website makes to a visitor has an impact on whether or not they trust their business to you or another company.

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Topics: Web Design, Responsive Web Design, Title Insurance

Sparkfactor Becomes Fidelity Title National Preferred Vendor

Posted by Sparkfactor

Jul 11, 2016 12:00:00 PM

Sparkfactor is Fidelity National Title Group's preferred website vendor.

After being the Midwest preferred vendor for four years, Sparkfactor was recently named the national preferred website vendor of Fidelity National Title Group, the country's largest group of title companies. In the May/June issue of Fidelity's Agency Insights newsletter, Sparkfactor was featured in the spotlight vendor column.

Fidelity affiliates around the country can choose between Sparkfactor's title company website template or a fully custom site, both of which are built specifically with title insurance companies in mind.

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Topics: Web Design, Title Insurance, Insurance

9 Questions Title Companies Need to Ask to Maximize Website Impact

Posted by Kate Alpert

Aug 4, 2015 11:00:00 AM

It can be hard to determine when a website is due for a redesign. You've used it for years and it has served you well. But what seems to you as modern, welcoming, and helpful can seem to potential customers as outdated and hard to use. To determine if your title insurance website has gotten to that point, ask yourself these questions. 

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Topics: Responsive Web Design, Web Design, Title Insurance, Insurance

Sparkfactor Unveils a New Website Solution for Title Insurance Companies

Posted by Sparkfactor

Aug 12, 2014 9:27:00 AM

Sparkfactor has unveiled a new website template designed specifically for Fidelity Title affiliates. 

Customers can simply select the colors, provide their logo, images, and content and Sparkfactor will do the rest. This website is built specifically with the title company business in mind. Sections for resources, links, and business information have been created and a portal to online docs on Paperless Closer or SoftPro online docs can be added as well.
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Topics: Web Design, Title Insurance, Insurance

What's A Good Blogger? Sparkfactor Interviews Parr Insurance

Posted by Russell Lord

Aug 6, 2014 11:00:00 AM

When a star client takes their blog and starts running with it, we notice (and so do their clients). We recently interviewed the woman behind Parr Insurance Brokerage's successful website to see just how she's made her new website a success. 

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Topics: SEO, Web Design, Marketing, Advertising, Blogging, Title Insurance, Insurance, Interview