Sparkfactor is the Fidelity National Title Group's preferred website vendor. Fidelity affiliates can choose between a website template or a fully custom site, both of which are built specifically with title insurance companies in mind. But whichever you choose, do you know what should go into a title insurance website? Continue reading for the seven title insurance website must haves.
It seems as if every few months a new scam pops up in the news. Whether it targets Netflix watchers, Google users, or an individual, scams leave internet users vulnerable. Scams, of all forms, try to take advantage of people's assumptions to gain private information or money, or both.
In the past year, scams related to real estate purchases increased to nearly $1 billion. The trend in these cyberthefts is that scammers hack into title company or real estate agent email accounts, look for approaching big deals, pose as a reliable contact—complete with real-looking logos and accurate information—and ask for the purchase's money to be sent via wire transfer, with a link to the account. Once sent, the money goes into the account of the cyberthief, not the account of the legitimate company. Here are some ways your title company can make your web presence less susceptible to scam artists and help your audience be less susceptible as well.
Metropolitan Title Agency is a title insurance company located in Rockford, IL. The knowledgeable staff at MTA helps customers close on the properties they fell in love with.
Sparkfactor received a referral from Fidelity National Title Group that Metropolitan Title was interested in redesigning their website. MTA is underwritten by Fidelity National and Sparkfactor is the national preferred website vendor of Fidelity National, so the connection was natural.
Below are some questions that title companies should ask themselves:
- Do you have a website?
- Is your site mobile responsive?
- Can customers place an online title order?
- Can you update or add your own content to the site?
If your answer was ‘no’ to any or all of the above, it is definitely time for a new website—or create one for the first time.
Get a website
Having a website is crucial. Many customers and companies will not do business with an entity that doesn’t have a website. A website serves as the best resource for potential new clients and existing customers to search your location, contact information, and hours of operation. The first impression your website makes to a visitor has an impact on whether or not they trust their business to you or another company.
Sparkfactor is Fidelity National Title Group's preferred website vendor.
After being the Midwest preferred vendor for four years, Sparkfactor was recently named the national preferred website vendor of Fidelity National Title Group, the country's largest group of title companies. In the May/June issue of Fidelity's Agency Insights newsletter, Sparkfactor was featured in the spotlight vendor column.
Fidelity affiliates around the country can choose between Sparkfactor's title company website template or a fully custom site, both of which are built specifically with title insurance companies in mind.
It can be hard to determine when a website is due for a redesign. You've used it for years and it has served you well. But what seems to you as modern, welcoming, and helpful can seem to potential customers as outdated and hard to use. To determine if your title insurance website has gotten to that point, ask yourself these questions.