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Our Blog

NeuralBalance Website // Behind the Spark

Posted by Sparkfactor

Mar 17, 2017 8:30:00 AM

Martha Weinfurter started NeuralBalance in 2008 to work with clients individually to achieve a balanced life using holistic tools. She has learned a variety of methods to help clients achieve a wholeness of being, including being trained in Brain Integration Technique and HeartMath. She also draws on her years of experience and background in nursing. The HeartMath Institute Research Center researches how the brain and the heart communicate and how that relates to the feeling states people can be in. Martha uses an individualized approach for every client, allowing each person to build emotional resilience in their own way.

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Topics: Behind the Spark, Identity, eCommerce, Marketing, Responsive Web Design, Web Design, UX

What Marketers Can Learn About Design from the Oscars

Posted by Andrea Garcia

Mar 6, 2017 11:45:00 AM

I love the Oscars: I have Best Picture-themed food the night they air, I fill out ballots, I watch all the red carpet coverage, I wait for the opening scene—it's the closest to the Old Hollywood glamour we have nowadays.

So when the snafu happened at the end of last Sunday night's event, I was intrigued. While there's a lot to be said about what happened, let's talk about that winner card—and what marketers in all industries can learn from something so simple.

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Topics: UX, Web Design, Marketing

Extreme Makeover: Website Edition

Posted by Sparkfactor

Aug 2, 2016 9:00:00 AM

Imagine you show up late to meet a prospective client in wrinkled, scruffy slacks and a crumpled, half-tucked shirt. You’re ready to describe in elegant detail how you and your company can provide the most outstanding service, completely blowing the competition out of the water … but your client has already packed her bag and headed out the door.

Let’s be honest, after that first impression, would you hire you?

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Topics: UX, Web Design, Inbound Marketing

Why Responsive Web Design is Important

Posted by Sparkfactor

Nov 3, 2015 12:00:00 PM

What is responsive web design?

Responsive web design is a way of designing a website so that it adapts—or responds—to any device: a huge desktop monitor, a laptop computer, a tablet, a smartphone, and everything in between. A web developer purposefully designs and writes the code for the website in a way that will give the user the best experience no matter what the screen size of the device being used. The goal of responsive website design is to provide a comprehensive experience for the user, while also eliminating the need for a mobile-only website and the worry that the site won't be user-friendly at non-traditional sizes.

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Topics: SEO, UX, Responsive Web Design, Web Design

OpenTable Benefits

Posted by Sparkfactor

Oct 14, 2014 11:00:00 AM

Have you ever forgot to book that ever-important dinner reservation? OpenTable might just be your lifesaver.

OpenTable has become a reliable and efficient way for customers to secure reservations at some of the greatest eating establishments not only in Chicago, but across the country. OpenTable combines the immediacy of reservations with the convenience of booking a table via the web or a mobile app, anytime, anywhere.

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Topics: UX, OpenTable, Restaurants