Gonesh, an incense company and a longtime client of ours, came to us with an exciting opportunity that had been offered to them: a partnership with a minor league baseball team that would include running a 30 second ad for Gonesh on the videoboard during every home game for the 2018 season.
I love the Olympics and the Winter Olympics are by far my favorite. I enjoy watching sports you don't even hear of outside of the Olympics: ski jumping, bobsled, skeleton, and, of course, curling. So all of the Olympics promos during the Super Bowl on Sunday got me so excited for the next two weeks of winter-based sports.
According to Wired, NBC is going all out to broadcast this year's events. Not only will sports be airing live across NBC's multiple channels, but the social media team will have streaming clips and live updates across multiple platforms. The thing about this year's website that caught my attention was the amount of storytelling content already up.
VistaView CableTec produces cable railing assembly kits. These kits are easy-to-use and allow the customer to install the kit themselves in less time than the traditional cable railing system.
VistaView CableTec came to Sparkfactor wanting to create a video to instruct customers in how to install their cable railing kits and also to use as marketing for those thinking about cable railing assembly kits over traditional hand crimp systems.
Last week, HubSpot released its annual State of Inbound report. Every year, HubSpot surveys companies across the globe about their marketing and sales efforts in an attempt to understand the state of marketing, and inbound marketing specifically. A lot of information is compiled into this report, which you can read here.
Companies that seem satisfied that they've created a website and think that's all that's needed to survive in the digital landscape are wrong. As the State of Inbound report states, "Our respondents believe that having a website and blog is no longer enough to attract the attention of their buyers."
Fifty-five percent of marketers say they prioritize growing traffic to their company's website. At the same time, 63% of companies say their top marketing challenge is generating traffic and leads. With the ever-changing digital landscape, it can be hard to know how to engage your audience and bring them back to your website.
While you can make efforts to improve the SEO of your site to draw an audience in organically, it's also important to have other platforms pointing back to your website. These efforts, like all marketing efforts, should be done with purpose and provide relevant information to the audience you're trying to reach—you don't need to target the world. Here are some emerging trends from the State of Inbound report to consider when planning your marketing strategy.
Even if you don't consider yourself a writer or much of a reader, you likely instinctively know what dramatic structure is. Made popular by Freytag's Pyramid, dramatic structure argues that there are five main components to any narrative or story told: exposition, rising action, climax, falling action, and resolution. This rough outline is not only used in written works like novels, but is also in movies to move the plot along. In the same way, marketers can employ dramatic structure to improve the quality of visual storytelling. Here are ways to use Freytag's Pyramid throughout common visual tactics.
Bolton Medical, a division of the WerfenLife Company, develops products and technology focused on the aorta. The company is committed to improving patient care through its solutions for aortic treatment.
Video is becoming increasingly important for marketers who want to make an impact on their audience, no matter the industry or platform. In 2015, daily video views on Facebook video doubled from 4 billion to 8 billion; to keep up with Facebook, Twitter added an autoplay standard; to keep with Snapchat, Instagram added an ephemeral Stories feature. Marketers have said that video is the content with the best ROI. So why is video so powerful and how can you use it? Let's explore.
When Mary O'Toole, Vice-President of Primera Engineers, was awarded Energetic Women's Maverick Award, Primera Engineers came to Sparkfactor to put together a video showcasing how special Mary is. The Maverick Award is presented to leaders who encourage and strengthen female leaders in the energy operations and engineering fields.
The average attention span is just eight seconds. For digital marketers, making it past those 8 seconds is like winning the lottery. If you can grab the right person's attention, you can keep it—if only you had more time. If you've tried cramming text, listing features, showing cute animals, and you're still scratching your head, you have plenty company. What do your competitors know that you don't?
Recently, I attended the Ad Age Video Branding That Gets Results event at the Conrad Hotel in downtown Chicago. I heard from experts across the field about the upcoming trends in video, as well as how a brand can make their mark in the video sphere. Here's what I learned.
Topics: Video & Motion