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Brighton Park and Archer Heights SSA #39 Brand Identity and Ad Campaign // Behind the Spark

Posted by Sparkfactor on Apr 19, 2018 8:30:00 AM

In Chicago, there are Special Service Areas (SSAs) throughout the city, streets that are economic thoroughfares in the neighborhood. SSAs are under local neighborhood organizations and provide services to business owners, like facade and building improvements and marketing and advertising of the area.

The Back of the Yards Neighborhood Council has several SSAs under its care, one of which is SSA #39 Brighton Park and Archer Heights, which was established in 2007. These two lesser known neighborhoods on the Southwest Side of the city are connected through the SSA, which runs southwest down a portion of Archer Ave from California in Brighton Park to Pulaski in Archer Heights. The SSA commission wanted to create a brand identity and an ad campaign to increase the awareness of the area, not only to bring in more visitors from around the city and tourists that happen to pass through the transportation in the area, but also to encourage locals to see their neighborhood as a place to invest in with their time and money.

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Topics: Neighborhood Marketing, Behind the Spark, WordPress, Photography, Advertising, Web Design

focusIT Website and Marketing Materials

Posted by Sparkfactor on Feb 20, 2018 11:00:00 AM

When Arizona-based company focusIT needed to redesign their website, they came to Sparkfactor. They also wanted a consistent look across many deliverables, which all hinged on the design of the new website.

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Topics: Web Design, Responsive Web Design, WordPress, Marketing

Behind the Spark // Codifyd Website Redesign

Posted by Sparkfactor on May 20, 2016 12:00:00 PM

Codifyd came to Sparkfactor at the beginning of the year to redesign their website. They wanted a clean site that wouldn't overwhelm visitors. The site needed to appeal to both millennials and older generations and target Codifyd's two audiences: industrial distributors and manufacturers.

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Topics: Responsive Web Design, Web Design, WordPress

Why You Should Add These Plug-Ins to Your Wordpress Website

Posted by Sparkfactor on Apr 21, 2016 10:30:00 AM

Disclaimer: Sparkfactor's developers spend time making sure that once these plug-ins are added to a site in good working condition and that content is not altered in any way. Sparkfactor does not guarantee that these plug-ins work without error, assistance, or as stated here. Sparkfactor is not gaining anything for mentioning any of the following plug-ins.

While we have experience with various kinds of websites, our most common website platform is WordPress. It is, after all, used by over 74.6 million websites on the Internet. Our website solutions are custom for every client, and over the years we have found the WordPress plug-ins that work the best for us. Continue reading to see which plug-ins we like to use the most.

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Topics: Web Design, WordPress

6 Easy Ways to Protect Your WordPress Site

Posted by Sparkfactor on Nov 24, 2015 11:00:00 AM

WordPress is an open source, free content management system (CMS) used for creating websites. It's easy to use and customizable, either by adding your own code, or by using templates and plugins that others have already created. The ease of use has helped WordPress be used by 74.6 million websites on the Internet.

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Topics: Web Design, WordPress

Literary Love // LitBreaker Website Redesign

Posted by Sparkfactor on Dec 11, 2014 2:00:00 PM

When LitBreaker approached us to redesign their website to better show off their advertising capabilities, we knew we could help. After the initial meeting, we developed a plan with LitBreaker to create a website that would make it easier to facilitate the relationship between advertisers and publishers through their site.

LitBreaker is a boutique advertising firm specializing in book- and publishing-related ads. They bring together magazines and blogs that have advertising space available with authors, publishing companies, and MFA programs that want to get the word out about their product. LitBreaker runs the gamut, from genre fiction to high literary, from powerhouses, like Black Balloon or PopMatters Books, to power bloggers.

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Topics: Responsive Web Design, Web Design, WordPress

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